In today’s online art market, providing your customer with a Wall Preview tool isn’t just a critical feature, it’s the de-facto standard.
Wall Preview Tools are now a standard feature amongst all the leading online art retailers, and they all have it for a good reason – it works!
Our Wall Preview tool allows anyone to choose a wall color. A size. And a room setting.
So they can visualize how the art will look in the exact room they plan to place it.
The best part about our Wall Preview Tool is the experience it delivers on tables and mobile phones, which means it is an incredible tool for you to use to increase in-person sales.
If you’re an artist, this means you’ll use it at shows or when sitting down with a client. If you’re an art gallery, this means you can use it on the sales floor!
Not to mention, because of the Art Storefronts technology, you’ll always have your entire catalogue in the palm of your hand, ready to engage your hands.
While other companies charge thousands for this type of feature alone, it is just one of the many sales tools included as part of the Art Storefronts platform.
The wall preview tool integrated into Art Storefronts was already the most robust on the market today, but in our latest software update we’ve taken it to a whole new level.
Before we get into that, let’s talk about why a Wall Preview tool is so critical in the first place.
As is widely known in the eCommerce world, leaving your visitors with “unanswered questions” leads to lower conversion rates and lower sales.
Your goal, as a store owner, is to digitally answer all the possible questions your visitors may have about browsing, buying, or returning your products.
For when all of their questions are answered, nothing else is preventing them from buying.
The Wall Preview tool has become a standard amongst ALL the leading art selling websites because it provides answers to several critical buyer questions – questions that are perpetually left unanswered by websites that DON’T have the tool.
These are valid concerns that come with buying art, so it’s important that we provide buyers with a system to find these answers.
The worst part about these specific unanswered questions are that while most buyer questions can be answered by picking up the phone and calling you, these ones cannot.
A visual example is the only way to evade these particular buyer roadblocks.
Let’s take a look at what the big guys are doing with their wall preview tools.
All three of these examples help a buyer picture their purchase in their home, but we want to push it one step further in regards to the wall color choices available in the tool.
When we allow a visitor to change a wall color, we have to first provide a default palette of colors for them to choose, along with the ability for them to enter in any custom color they wish.
So, what colors should be included in this default palette?
Forget primary colors – if our goal is to maximize art sales (and it always is), then it’s logical to assume that the default color palette should contain not a full range of your hot pinks and sunflower yellows, but instead the focus should be on displaying the most popular wall colors actually used in homes and businesses.
So, that’s exactly what we’ve done!
How, you say?
We’ve researched the best selling paint colors in 2015 by the largest paint manufacturers – Sherwin Williams and Benjamin Moore – and added ALL of these colors into the default color palette for your customers to choose from. Then we created a range of shades and tints similar to these best-selling colors to cover even more popular hues.
The end result is a default color palette that now contains the most likely selection of colors used in homes and businesses.
All in all, we’ve maximized the probability that your visitor’s wall color is, or closely resembles, one of the available colors in the default palette. No one likes to dig through something like a color palette searching for the right color.
The faster your visitor finds their desired wall color, the higher the likelihood that they’ll continue to work towards completing the purchase.
Here’s what it looks like:
Now how’s that for a user experience! Want to get your hands on the tool? See below for details.
We’ve set up a Demo Site that you can use to play around with the new Wall Preview Tool. Use the room, wall color, and sizing tools to see how your customers will use this tool to help visualize your work in their homes or offices. Be sure to test it out on desktop, mobile, and tablet!