039: Omni-Channel Marketing (A Key Q4 Strategy)

​039: Omni-Channel Marketing (A Key Q4 Strategy)The Q4 holiday season is all about running your best sale of the year – but how should you get the word out? Meet the omni-channel marketing playbook.Plus: What to do about paid traffic for Black Friday and Cyber Monday. ​Subscribe Show Notes VIDEO: How to Email Unsold Carts […]

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artist how to get exposure

Ask a Mentor #17 – The Single Most Effective Way to Get EXPOSURE

Ask a Mentor #17 – The Single Most Effective Way to Get EXPOSUREFor artists and photographers, exposure is everything.But how do you maximize your limited time?In this episode, our pick for the #1 most effective way to get exposure ONLINE, as well as OFFLINE.

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art brand partnerships

Ask a Mentor #16: Earning Credibility Through Brand Partnerships

Ask a Mentor #16: Earning Credibility Through Brand PartnershipsPainter Megh Knappenberger talks about how clever leveraging of local brand partnerships can boost your credibility in the eyes of collectors, allowing you to raise your prices.

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Ask a Mentor #15: Struggle and Rejection

Ask a Mentor #15: Struggle and RejectionFor artists and photographers, knowing rejection is just part of the game doesn’t necessarily make it any easier. Here’s painter Megh Knappenberger’s advice on rolling with the punches and persisting through times of struggle.

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artist secrets

VIDEO: The 6 Themes Successful Artists and Photographers Live By

The 6 Themes Successful Artists and Photographers Live ByI’m often asked for my take on the ONE single most effective art marketing tactic out there.The one that changes art careers overnight.The problem with that question is that individual tactics aren’t what actually build art businesses! Tactics come and go – some use one, some user […]

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when to raise art prices

Ask a Mentor #14: When to Raise Your Prices

Ask a Mentor #14 – When to Raise Your PricesPricing is a sticky subject, and while every artist’s goal is to eventually be able to raise them, it can be difficult to tell when the time is right. Painter Megh Knappenberger shares her thoughts.

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what is a good art niche

Ask a Mentor #13: The 3 Elements of a Good Niche

Ask a Mentor #13 – The 3 Elements of a Good NicheNiche, niche, niche. Can’t succeed online without it, can’t fully spread your creative wings with it. Here’s 3 excellent pieces of advice from painter Megh Knappenberger on how to approach working within a profitable niche.

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marketing abstract art

Ask a Mentor #12: Marketing Abstract Art

Ask a Mentor #12: Marketing Abstract ArtGiven so much art marketing advice assumes the work being sold is figurative, abstract artists often ask us, “what changes in my situation?” The answer? Not much.

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artist advice video

Ask a Mentor #11: Online vs. In-Person Art Sales

Ask a Mentor #11 – Online vs. In-Person Art SalesCompared to traditional, in-person sales, selling art online is fairly passive. So how do you ever convince a collector to spend thousands of dollars on your website? Painter Megh Knappenberger is here to share her approach to making online sales more personal.

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marketing advice video for artists

VIDEO: Selling Art? Marketing Is ALL That Matters

Selling Art? Marketing Is ALL That MattersFor artists and photographers looking to earn a better living from their work, nothing matters more than marketing. 

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