Category Archives for Podcast

039: Omni-Channel Marketing (A Key Q4 Strategy)

​039: Omni-Channel Marketing (A Key Q4 Strategy)The Q4 holiday season is all about running your best sale of the year – but how should you get the word out? Meet the omni-channel marketing playbook.Plus: What to do about paid traffic for Black Friday and Cyber Monday. ​Subscribe Show Notes VIDEO: How to Email Unsold Carts […]

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038: Q4 Is Coming and It’s Gonna Be Your Biggest Yet, Here’s Your Prep List

038: Q4 Is Here and It’s Gonna Be Your Biggest Yet: Here’s Your Prep ListThe biggest art-selling time of the year is right around the corner, and it’s time to start preparing for it. Here’s our official prep list for 2019 – every task you should do NOW in order to maximize your art sales […]

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037: Art Merchandising + Additional Revenue Sources

037: Art Merchandising + Additional Revenue SourcesWhy the proper merchandising of your artwork can make all the difference, and thinking outside the box to expand your revenue sources and generate additional income. ​Subscribe Show NotesFor an example of awesome merchandising, check out how Mathieu Laca shows off his metal prints in this video. check Rate […]

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036: Pop-Ups? Yes, Pop-Ups!

036: Pop-Ups? Yes, Pop-Ups!A rant on attention, a analogy on pop ups, and why whether you like them or not you need to be using them ​Subscribe Show Notes check Rate and Review the Art Marketing Podcast on iTunesTranscribe Read the transcribe Coming soon! Brought To You By Art StorefrontsWe help artists & photographers open […]

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035: The Cost of Acquiring Your Customers

035: The Cost of Acquiring Customers for ArtistsThe cost to acquire a customer, why I can afford to lose $ on them and you can’t, and some strategy and perspective on how to best approach your marketing. ​Subscribe Show Notes Just how effective are these print giveaway contests? Here’s how it worked for Megh. Here’s how […]

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034: Learning from Black Friday 2018

 34: Learning from Black Friday 2018With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion. Subscribe Show Notes check For more on validating your work: Episode 13 and Episode 14.For more […]

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033: Using Facebook Ads WITHOUT a Warm Audience

033: Using Facebook Ads WITHOUT a Warm AudienceJust getting started with Facebook Ads, or don’t yet have a warm audience? Here’s how to add a little more data and a lot more confidence to your strategy. Subscribe Show Notes check SUPPLEMENTAL VIDEO: How to point multiple ads to the same Facebook/Instagram post.What’s a “warm audience”? […]

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032: How to Get Your Art Noticed

How to Get Your Art NoticedQ4 is coming…How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed. ​Subscribe Show Notescheck Alyssa’s Email from Mailchimpcheck Alyssa’s Blog Postcheck Emoji One Chrome Extensioncheck Actual FB post we created from Alyssa’s emailcheck Related Episode: 029: Your 4th […]

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031: Adding Facebook Contests to Your Q4 Strategy

Adding Facebook Contests to Your Q4 StrategyRunning contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today. ​Subscribe Show Notescheck Related Episode: 018: Facebook Messenger is the New Email check Related Episode: 020: Facebook Contests with ManyChat and Messengercheck Related Episode: 021: Mathieu […]

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030: How to Create LTV Audiences for Facebook/Instagram Ads

How to Create LTV Audiences for Facebook/Instagram AdsHow to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven’t thought of, and thoughts on targeting to cold audiences in Q4.  ​Subscribe Show Notes check Related Episode: 029: Your 4th Quarter Marketing Audit check Download: Data Spreadsheet Template check Rate and Review the […]

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