Hello guys,

Patrick from Art Storefronts here, and in this screencast we are going to be going over the exact advertising strategy that we use to advertise our latest content posts on Art Storefronts.

Alright, so let’s get right into it. I’m gonna click this upper right hand corner here, I’m going to go to “Manage Ads,” and this’ll take us to the default Ads Manager in Facebook.

Then we’re gonna go up here and we’re gonna click “Power Editor,” which will open in a new tab.

Okay.

We’re going to go ahead and go “Download to Power Editor” – you might not have anything here, because this is the first Ads you’re running, but either way just click “Download.”

Alright, immediately I’m going to go to “Create Campaign” – I’m gonna call the campaign “Recent Content Posts” – you can call it whatever you like.

“Bidding Type” we’re going to set to “Auction,” for “Objective” we’re going to go ahead and set for “Page Post Engagement,” that’s really critical.

Alright, let’s choose an Ad Set. So I’m gonna create a new Ad Set and I’m going to call it “Recent Posts,” and we’re gonna do “Email List + Remarketing.” Okay. And let’s go ahead and go “Create.”

Now, it’s set. You can see it’s popped up these little new things here, we’re not gonna worry about that, we’re gonna go ahead and click “Ad Sets.”

So, I’m going to go to the Ad Set that we just created, which was “Recent Posts + Email List,” it’s gonna open that up, let’s click back here to “Ad Sets.”

The power editor, which is this feature that we’re using here now, is a little bit janky, you’re just gonna have to roll with it. I’m gonna go ahead and click this pencil icon over here, and the first thing we have here is the daily budget.

We set ours to ten dollars, I recommend you set yours to ten dollars, too. If you’re not comfortable doing ten dollars, do one dollar, do five dollars, just get started which is the key, right?

“Schedule,” don’t worry about that. For the “Audience,” let’s go ahead and edit the audience. This is, this is key.

So, we’re gonna go – let’s close the tool tip – we’re gonna go to “Custom Audiences,” and we’re gonna go ahead and go “Browse.” Now, if you followed our blog posts, you should have two audiences in here – you should have your email database, and you should have your remarketing pixel audience, so I’m gonna select both of those.

Our email database on this account is called “Chimp Database,” so let’s add that. It’s added. I’m gonna go ahead and add our “WCA All Visitors,” which is our remarketing audience.

Okay. So, you can now see we’ve got our customer list, our Chimp database, and our website visitors – all visitors. That’s it, that’s all you have to worry about. Let’s go ahead and click “Save.”

“Save,” done, great.

Now, let’s go ahead and click this little icon here, so we’ve got “Campaign,” “Ad Sets,” Ads,” right?

Now we’re gonna go ahead and create an ad, so let’s “Create an Ad” – we’re gonna use our existing campaign, “Recent Content Posts,” we’re gonna choose an Ad Set, which is “Recent Posts Email Remarketing,” great, let’s name an ad.

Now, on this account, I’m using this pet account just to keep things simple because the Art Storefronts account has a lot of stuff in it that might be confusing. So, for the recent ad name, I’m gonna go ahead and call this one – what am I gonna call it, because i know the post, I’m gonna call it… “Frenchie Bull Dog.” Great, and I’m gonna go ahead and click “Create.”

So what you want to name it, is you want to name it whatever your most recent content post is. So, for me in this pet account, it’s a french bull dog post, I already know that so i’m gonna go ahead choose it.

“Skout’s Honor” is the name of this particular page, and you can say “Create Ad” – I’m gonna use my existing post. So here it is. For you, this will just load up all your most recent posts that you’ve made.

So I’m gonna go ahead and click this one – there it is, there’s the French bull dog. And you see down here, there’s tracking.

Now, if you’ve followed our Facebook posts, you’ve created a checkout pixel. We’re gonna go ahead and use that just so we can measure it. So I’m gonna go ahead and “Use existing post,” in this case it says “Shopify Checkout,” for you it will likely say “ASF Checkout,” or whatever the name you used it.

So let’s go ahead and select that. Okay. Don’t worry about what that says there, it says we need to verify it – it’s not the case.

And that’s it, your ad is done. So this is the most recent post that has been authored on this particular Facebook page. For you it might be your art – a recent piece of art that you’ve created. And that’s it. You go up here and you click “Upload Changes.”

Click “Continue.” Up it goes, it’s doing its thing, it’s doing its thing…click “Done.”

So, what that’s now done, is it sent this ad into Facebook, and it’s gonna be a little while until it approves it. You’ll get an email once it does approve it, and then ocne it’s aprpoved, it will be running. So it’s quite literaHello guys,

Patrick from Art Storefronts here, and in this screencast we are going to be going over the exact advertising strategy that we use to advertise our latest content posts on Art Storefronts.

Alright, so let’s get right into it. I’m gonna click this upper right hand corner here, I’m going to go to “Manage Ads,” and this’ll take us to the default Ads Manager in Facebook.

Then we’re gonna go up here and we’re gonna click “Power Editor,” which will open in a new tab.

Okay.

We’re going to go ahead and go “Download to Power Editor” – you might not have anything here, because this is the first Ads you’re running, but either way just click “Download.”

Alright, immediately I’m going to go to “Create Campaign” – I’m gonna call the campaign “Recent Content Posts” – you can call it whatever you like.

“Bidding Type” we’re going to set to “Auction,” for “Objective” we’re going to go ahead and set for “Page Post Engagement,” that’s really critical.

Alright, let’s choose an Ad Set. So I’m gonna create a new Ad Set and I’m going to call it “Recent Posts,” and we’re gonna do “Email List + Remarketing.” Okay. And let’s go ahead and go “Create.”

Now, it’s set. You can see it’s popped up these little new things here, we’re not gonna worry about that, we’re gonna go ahead and click “Ad Sets.”

So, I’m going to go to the Ad Set that we just created, which was “Recent Posts + Email List,” it’s gonna open that up, let’s click back here to “Ad Sets.”

The power editor, which is this feature that we’re using here now, is a little bit janky, you’re just gonna have to roll with it. I’m gonna go ahead and click this pencil icon over here, and the first thing we have here is the daily budget.

We set ours to ten dollars, I recommend you set yours to ten dollars, too. If you’re not comfortable doing ten dollars, do one dollar, do five dollars, just get started which is the key, right?

“Schedule,” don’t worry about that. For the “Audience,” let’s go ahead and edit the audience. This is, this is key.

So, we’re gonna go – let’s close the tool tip – we’re gonna go to “Custom Audiences,” and we’re gonna go ahead and go “Browse.” Now, if you followed our blog posts, you should have two audiences in here – you should have your email database, and you should have your remarketing pixel audience, so I’m gonna select both of those.

Our email database on this account is called “Chimp Database,” so let’s add that. It’s added. I’m gonna go ahead and add our “WCA All Visitors,” which is our remarketing audience.

Okay. So, you can now see we’ve got our customer list, our Chimp database, and our website visitors – all visitors. That’s it, that’s all you have to worry about. Let’s go ahead and click “Save.”

“Save,” done, great.

Now, let’s go ahead and click this little icon here, so we’ve got “Campaign,” “Ad Sets,” Ads,” right?

Now we’re gonna go ahead and create an ad, so let’s “Create an Ad” – we’re gonna use our existing campaign, “Recent Content Posts,” we’re gonna choose an Ad Set, which is “Recent Posts Email Remarketing,” great, let’s name an ad.

Now, on this account, I’m using this pet account just to keep things simple because the Art Storefronts account has a lot of stuff in it that might be confusing. So, for the recent ad name, I’m gonna go ahead and call this one – what am I gonna call it, because i know the post, I’m gonna call it… “Frenchie Bull Dog.” Great, and I’m gonna go ahead and click “Create.”

So what you want to name it, is you want to name it whatever your most recent content post is. So, for me in this pet account, it’s a french bull dog post, I already know that so i’m gonna go ahead choose it.

“Skout’s Honor” is the name of this particular page, and you can say “Create Ad” – I’m gonna use my existing post. So here it is. For you, this will just load up all your most recent posts that you’ve made.

So I’m gonna go ahead and click this one – there it is, there’s the French bull dog. And you see down here, there’s tracking.

Now, if you’ve followed our Facebook posts, you’ve created a checkout pixel. We’re gonna go ahead and use that just so we can measure it. So I’m gonna go ahead and “Use existing post,” in this case it says “Shopify Checkout,” for you it will likely say “ASF Checkout,” or whatever the name you used it.

So let’s go ahead and select that. Okay. Don’t worry about what that says there, it says we need to verify it – it’s not the case.

And that’s it, your ad is done. So this is the most recent post that has been authored on this particular Facebook page. For you it might be your art – a recent piece of art that you’ve created. And that’s it. You go up here and you click “Upload Changes.”

Click “Continue.” Up it goes, it’s doing its thing, it’s doing its thing…click “Done.”

So, what that’s now done, is it sent this ad into Facebook, and it’s gonna be a little while until it approves it. You’ll get an email once it does approve it, and then once it’s approved, it will be running. So it’s quite literally that simple. You now have your most recent post on ten dollars a day, or five dollars a day, whatever you said, shown to your remarketing audience plus your email audience, which is the absolute key for all of this.

It’s quite literally that simple. So let’s go ahead and stop the video here, and I’ll finish up with some follow-up in the blog post, okay?