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How to Diagnose (and Correct) Problems in Your Art Sales Funnel

Understanding your art sales funnel can help you diagnose and correct the right problems at the right time on your art e-commerce website.

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augmented reality

028: Augmented Reality: The New Standard for Buying Art

028: Augmented Reality: The New Standard for Buying ArtWelcome to AR 101 – What Augmented Reality is, why it’s a dream come true for fine artists and photographers, and how to offer it right through your website. Subscribe Show Notes Introducing Live Preview with Augmented Reality WATCH: Having some fun with AR at the Art […]

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art marketing plan

025: Creating an Art Marketing Plan for 2018 and Beyond

025: Creating an Art Marketing Plan for 2018 and BeyondFrom communicating with your audience in the right way to running sales, here’s everything we’ve learned about crafting a powerful art marketing plan for 2018, 2019, and beyond. Subscribe Show Notes Jab, Jab, Jab, Right Hook by Gary Vaynerchuk 018: Facebook Messenger is the New Email […]

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024: Do Artists Still Need Websites?

024: Do Artists Still Need Websites?In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites. Subscribe Show Notes Rate and Review the Art Marketing Podcast on iTunes Download the PDF of the show notes + transcribe Subscribe Transcribe […]

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grow art business

019: Art Marketing Playbook – Overtime

019: Art Marketing Playbook – OvertimeSome bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails. Subscribe Show Notes 017: The Holiday Art Marketing Playbook 018: Facebook Messenger is the New Email 001: How to Combine Online and Offline Selling […]

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why artists fail at facebook ads

002: Why Most Artists Fail at Facebook Ads

002: Why Most Artists Fail at Facebook AdsAdvertising on Facebook is so powerful for artists – so why do most fail at it, and how do you run a successful campaign? Subscribe Show Notes For an introduction to creating romantic content, check out our playbook Then take some time to watch our Office Hours webinar […]

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getting started facebook ads

033: Using Facebook Ads WITHOUT a Warm Audience

033: Using Facebook Ads WITHOUT a Warm AudienceJust getting started with Facebook Ads, or don’t yet have a warm audience? Here’s how to add a little more data and a lot more confidence to your strategy. Subscribe Show Notes SUPPLEMENTAL VIDEO: How to point multiple ads to the same Facebook/Instagram post.What’s a “warm audience”? Start […]

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018: Facebook Messenger is the New Email

018: Facebook Messenger is the New EmailWhy email is dead, Facebook Messenger and Chat Bots, and how artists can use Facebook Messenger to build their audience and sell more art online. Subscribe Show NotesWant to see the Facebook Messenger tool discussed in this episode in action? Click “Send to Messenger” below and you’ll get a […]

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intro to facebook traffic

003: Not All Traffic Is Created Equal – An Intro to Facebook Traffic

003: Not All Traffic Is Created Equal – An Intro to Facebook TrafficThinking about your traffic in terms of cold, warm, and hot segments – plus how to effectively advertise to each of them on Facebook and Instagram. Subscribe Show Notes This episode is a continuation of 002: Why Most Artists Fail at Facebook Ads […]

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Conversion Tracking Tool

[new feature] Announcing the Conversion Doctor

A new proprietary analytics dashboard that gives art sellers and printing companies a complete, linear view of their conversion funnel.

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4th quarter art marketing

029: Your 4th Quarter Marketing Audit

029: Your 4th Quarter Marketing AuditThe (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Subscribe Show Notes Download: Data Spreadsheet Template Video: How to upload your data to a Facebook […]

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027: The Art Show Playbook

027: The Art Show PlaybookIn this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites. Subscribe Show Notes Watch this to Prepare Your Mindset for Art Show Season Check out Randy Hufford’s booth set-up Learn more about the Wall […]

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online offline art selling tactics

001: How to Combine Online and Offline Selling with Artist Kim Vergil

001: How to Combine Online and Offline Selling with Artist Kim VergilLearn how to combine online and offline art selling tactics. How to stack a number of small wins into a big win. Subscribe Show Notes Kim Vergil’s website Kim Vergil’s Instagram account For more on holiday email marketing strategy, Art Storefronts has put together […]

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find your art niche

004: Pivoting to Find Your Niche with Artist William K. Stidham

004: Pivoting to Find Your Niche with Artist William K. StidhamBill Stidham on changing subject matter to find your art niche, and hitting the pavement to build a sustainable online/offline hybrid art business. Subscribe Show Notes Bill Stidham’s website Bill lives in San Miguel de Allende, where Patrick happened to stop by his gallery  A […]

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023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year [v2]

023: How Artist Megh Knappenberger Sold $200,000+ in Her First YearThe day Megh Knappenberger decided to give her painting career a real shot, she had $0.28 in her business account – here’s how she found a passionate niche of buyers and made it to $200k+ in her first year.Want to learn more about the platform […]

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023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year

023: How Artist Megh Knappenberger Sold $200,000+ in Her First YearThe day Megh Knappenberger decided to give her painting career a real shot, she had $0.28 in her business account – here’s how she found a passionate niche of buyers and made it to $200k+ in her first year.Show Notes Megh Knappenberger’s Site check “The […]

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q4 prep list

038: Q4 Is Coming and It’s Gonna Be Your Biggest Yet, Here’s Your Prep List

038: Q4 Is Here and It’s Gonna Be Your Biggest Yet: Here’s Your Prep ListThe biggest art-selling time of the year is right around the corner, and it’s time to start preparing for it. Here’s our official prep list for 2019 – every task you should do NOW in order to maximize your art sales […]

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artist q4 strategy

031: Adding Facebook Contests to Your Q4 Strategy

Adding Facebook Contests to Your Q4 StrategyRunning contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today. Subscribe Show Notes Related Episode: 018: Facebook Messenger is the New Email Related Episode: 020: Facebook Contests with ManyChat and Messenger Related Episode: 021: Mathieu Laca […]

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greatest time ever to be an artist

015: Greatest Time Ever to Be a Photographer/Artist?

015: Greatest Time Ever to Be a Photographer/Artist?How the internet has changed everything, how that change applies to the art world, and what photographers and fine artists should do to take advantage of this. Subscribe Show Notes How A 26-Year-Old Artist Makes 40% Of Sales Through Instagram Meet the 26-year-old entrepreneurs using Instagram to build […]

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017: The Holiday Art Marketing Playbook

017: The Holiday Art Marketing PlaybookAn overview of the power of holiday marketing with actionable steps you can take to market your art during the holidays this 4th quarter. Subscribe Show NotesBoth videos live on FB.  Make sure you make them full screen when you watch them.  The videos will instruct how you can download […]

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