7 Reasons Photographers and Fine Artists Can’t Afford to Miss Out On the Holiday Season

Our thoughts on why the holiday season is so critical to a proper year-round strategy for photographers and fine artists, and how participating in it can significantly change your income.

[new feature] Art Buyer Visit Tracking with Detective

Gain more insight into your site visitors and customers than ever before with Detective: a supercharged analytics tool purpose-built for artists.

How many images should you have before you open your online art gallery?

How many images should you have before you open your online art gallery?The perfect number of images to launch your online art gallery with, and how it directly relates to the way in which you release new content.

Running Your Own Art Gallery Business, Online: A Way of Selling Art That is Working Right Now for Artists

Running Your Own Art Gallery Business, Online: A Way of Selling Art That is Working Right Now for Photographers & ArtistsIn the midst of the collapse of the traditional ways of selling art, it’s more critical than ever to be running your own online art gallery – the right way.

How to Write Effective Product Descriptions for Your Artwork

Understanding buyer psychology, and 3 steps to write an effective product description that creates an emotional experience for your buyers.

Meet the Art Marketing Calendar – A Time-Saving Solution for Artists

Meet the Art Marketing Calendar – A Time-Saving Solution for Artists A look at the Art Marketing Calendar – a powerful tool to help artists stay focused on the marketing tasks that will have the biggest impact on their art business.

Timelapse Videos for Instagram: The Artist’s Ultimate Romance Content

Why artists should be creating timelapse videos for Instagram, how to do it with Instagram’s Hyperlapse app, and some additional equipment and strategy tips.

Copywriting for Artists: What to Write for Your Home Page and Category Pages

A professional copywriter’s advice on how to make the most of the text on your home page and category pages.

Build Your Audience By Offering Mobile Wallpapers of Your Art

Why artists should be offering their audiences free mobile wallpaper versions of their art, plus instructions on how to create one and where to share it.

Mathieu Laca's online store and Instagram page are visible in this cover image.

[Case Study] How Instagram Ads Resulted in a 688% Increase in Traffic

[Case Study] How Instagram Ads Resulted in a 688% Increase in TrafficHow one artist leveraged his popular Instagram posts as ads, gaining over 3,000 new followers and driving 688% more traffic to his site in the process.