Shoal Bay Glory - Port Stephens NSW Australia | Sunrise by John Lechner
Augmented Reality TRIPLES Photographer's Sales
Earlier this week, the Newcastle Herald interviewed photographer John Lechner on how augmented reality has impacted the overall art market, as well as his photography business.
"Lechner, who specialises in nature photography, has tripled sales using the technology in the past six months after six years of hard work diversifying his businesses."
On what exactly AR brings to the table, John says:
“It makes it easier to sell more art, but for the customer it makes it easier for them to visualise how my art is going to look on their wall in the right size and format. The big deal is the size on their walls, people struggle with that, they don't know what size to [buy].”
AR was one of the main reasons John decided to run his art business with Art Storefronts.
Live Preview, our built-in AR tool, is the only one currently available to fine artists and photographers that works straight from the users' browser without any additional app install required.
As for how it's working for John - he recently stopped by our members-only Facebook Group to share an update on how his first month with Art Storefronts went compared to his entire previous year on Shopify:
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