How to Install Google Analytics

Google Analytics, what is it, why you need it, and how to install it on your Art Storefronts website.

Already experienced with Google Analytics? Skip down to the video for a detailed Screencast on how to setup google analytics for your Art Storefronts website.

For those that want to some background first let’s start with some basics.

What is Google Analytics, or GA

Google Analytics, or GA, is a free service offered by Google that generates stats & reports about your websites traffic. It’s the most widely used website statistics service out there.

Once you’ve established your company’s web presence, it’s important to understand how to track whether or not your website is performing effectively.

New Information You’ll Gain Access To

  • Where you website traffic is coming from
  • Whether or not your website traffic is growing
  • What types of traffic are most valuable to your sales.
  • What marketing efforts are working

With this type of information in hand, you will be able to better guide your online efforts to grow your business and make more sales.

Moreover, in 10 minutes you can have it setup and started gathering data. I know, I know, you are too busy right now to even breathe let alone install GA. Consider the words of Mr Drucker…

What gets measured gets managed

Peter Drucker

You can’t even thing about managing if you are not measuring.

There are a tremendous amount of insights, tips, tricks, and techniques that are just waiting, and in due course, we will delve into many of them in future blog posts, but to get started we need to take baby step #1 which is getting the tracking code setup on your new Art Storefront site.

A Google Account

In order to get setup with Google Analytics you are going to need a google account. If you have one already then you are all set.

If you don’t, or of you want a separate account just for your business then let’s create one first. This can be a bit confusing so we have provided some screenshots to guide you along.

    1. Visit http://www.google.com/analytics and click create an account

2015-04-15-google-account

    1. Click the create an account button at the bottom

2015-04-15-create-google-account

    1. Complete the form and login to your google account

2015-04-15-create-google-account-2

How to Add Google Analytics Tracking to your Art Storefronts site

Here is the code snippet from the video. Copy and replace the UA-XXXXXXXX-X field with your UA number from Google Analytics.


<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'auto', {'allowLinker': true});
ga('send', 'pageview');
</script>

Congratulations. Baby Step #1 is complete. Next up is baby step #2, setting up conversion goals.

Still have questions? Leave us a comment below.


Leave a Comment:

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Hi Patrick I am adjusting settings to my existing GA. I have a custom url so i added both artstorefronts.com and randyhuffordart.com as a name on Referral Exclusion List. Is this correct?

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