Blocking Traffic from Google Analytics – Why Didn’t Somebody Tell Me?

Do you run google analytics? Good. Did you know you have to block yourself from appearing in the data? No? Well, let’s go over how to do that.

Since our launch, the subject of analytics seems to be a frequent question from print studios and artists alike. How to install it, why it’s important, how to set up goals, and even how to read the reports.

Succinctly, the question seems to be, why should I care, and how is it going to help me make more $ for my business?

To answer, we are working up a series of posts from the basics to advanced and going to be rolling them out over the coming weeks. Spoiler alert — you need to care, and it’s going to help you make smarter decisions and more $ in your business.

In today’s post, the “Why didn’t somebody tell me?” title refers to the necessity of blocking yourself, your office, and your employees, from your Google Analytics data.

First, if you have not set up GA (yep it has fancy acronym), then see our post on how you do that for your ASF store. If you are not on Art Storefronts, then Google a tutorial and get it up and running.

Why is this important?

You are gathering data with Google Analytics. This data is going to guide your future business and marketing decisions. If your data contains traffic from yourself and your employees visiting your website, it’s going to skew your numbers.

So let’s stop that from happening. You have two options.

Option 1

If your business consists of more than just you, meaning you have employees working for you (read multiple computers), then I recommend this route.

Block your entire office from GA with a filter.


Option 2

If you are an individual artist, or if you are a digital nomad and work from everywhere; coffee shops, your house, airports, tropical beaches — and believe me we are all envious — then use this option.

The Google Analytics Browser Add-on

To answer your question, yes, it works on Safari, Chrome, Firefox, IE, and even Opera.

All you have to do is click the link, click the button, and follow the process. It will take care of the rest.


Rinse and repeat for all of the computers you use. If you want to be really thorough you can do both option 1 and option 2.

Pro Tip: If you are working with outside contractors, say web designers, marketers, or an offsite bookkeeper with any regularity at all, then its a good idea to block them as well.

Have a great weekend.

This has been a…

[Quick Tip Friday – Print & Art Business Tips in 5 Minutes or Less — #qtf 02]

Leave a Comment:

Robert Mark says

Thanks for the post. It’s also very important to note that if you don’t block yourself, AND if you want to profit from Google ads on your website, you will get yourself blackballed from ever using GoogleAdsense in the future. Google regards your clicks on your own website (and especially ads on your own website) as a terms of service violation. Once they kick you out of the AdSense program, it’s almost impossible to get back in.

Art Storefronts says

Great point Robert. I didn’t even think about the Adsense side. Although I have had Youtube accounts shut down, and your right. Once you get shut down that’s it. Google is not so friendly when it pertains to reinstatement.

Quick question, what % is your mobile traffic? says

[…] We have just authored posts about setting up GA, Goals in GA, and how to block yourself from GA reports. […]

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