A problem so big...it is guaranteed to prevent you from succeeding.

Successful artists and photographers have solved this problem - it is what separates them from everyone else. Once you fully understand it, you can solve it too.

 This video explains it all:

Nick Friend, founder of Breathing Color and an owner of Art Storefronts, tells it straight in this deep dive on what he's learned about the nuances of art marketing over the course of his 20+ years in the art industry.

Instead of solving the marketing problem that is actually to blame for their lack of success, they get distracted doing other things that don't actually make an impact on their situation:

• They create more and more art, just hoping to be "discovered" one lucky day
• They launch a website, thinking they have actually "opened a business" but do nothing to bring in traffic
• They do the "spray-and-pray" approach by uploading to art marketplaces like Etsy, Fine Art America, etc.
• They try random marketing tactics that rarely work, waste time, and are not part of a broader strategy
  
  

The truth is that you will never build a business from a tactic or two.

When it comes to marketing, your business needs a long-term, on-going solution. This goes for any business in any industry - not just art. 

When you instead focus on solving your marketing problem, little by little you'll get more exposure, more traffic, and more eyeballs on your work.

1.  A system to get you exposure and consistently generate leads.
2.  Strategies that turn these leads into collectors and fans for life.
3.  Consistency in your sales.
4.  Staying one step ahead of the game / never falling behind and avoiding stale, overused tactics.

Unfortunately, talk to almost any photographer or artist out there, and a "long term marketing solution" is precisely what they are lacking.  

They're spending years trying to figure it out one complicated piece at a time.

A YouTube video here, a tutorial there. 

Maybe a few thousand spent on a consultant to help for a couple of weeks.

No plan. No consistency.

And in the end, little to no progress, just years of struggle and confusion.

The piecemeal approach to learning how to effectively market art doesn't work.
The most successful artists and photographers are following a comprehensive plan
that they execute consistently all year long

When we launched Art Storefronts many years back, we knew that equipping artists with powerful art gallery websites WAS NOT GOING TO BE ENOUGH.  

In order to create a real, "all-in-one" solution for artists we would need to offer a solution for the marketing problem. 

As such, we were the first organization (and still are the only) to offer a complete art marketing system for artists.

Not a page with tutorials you have to figure out by yourself and remember to use - our members are following a genuine, 7-days-a-week plan that cuts to the chase, telling them exactly what to do and when to do it - all year long. And that is just the tip of the iceberg.

Check it out:

THE ART STOREFRONTS MARKETING PLAN

Every Monday, we publish The Weekly Agenda – an overview of the marketing tasks we recommend our members complete in the week to come, with links to checklists and tutorials for each task.

Every Thursday, we host a Social Boost event – a community initiative to boost engagement on Instagram by supporting each other on a weekly basis.

Every Friday, we publish a Quick #smallwin Challenge – a five-minutes-or-less task that will show you a new technique or add a small improvement to your marketing strategy.

All of this guidance and education is paired with unlimited access to our art marketing consultants - the very same type of people you would hire at $100+/hr to help you with your business. 

And if you could just use some input from other artists, look no further than #smallwins - our private Facebook Community where our members share their wins, ask for feedback, and talk shop on everything from pricing to email subject lines. 

We also provide a private Marketing Resource Vault with art-specific email templates, pre-written email copy, pre-designed Facebook and Instagram Templates with pre-written copy, Classrooms on topics like Analytics & Romance Marketing, easy-to-follow checklists on every topic from running a professional holiday sale to making the most of your next art show, and so much more — all to save our members time, and to get them using tactics and resources that actually work.

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