Category Archives for Videos

#5 Art Marketing In Trying Times: Pandemic Shutdown and the Shift to Online

#5 Art Marketing In Trying Times: Pandemic Shutdown and the Shift to OnlineHad some audio issues on this one (our apologies) – you can turn audio off and use closed captioning if it bothers you. We discuss art marketing techniques and tactics for the pandemic. SHOW NOTESGoogle Analytics Opt-out Add-onNextDoorPREMIUM RESOURCES (ASF MEMBERS)Step-by-Step Guide to […]

#4 Unconventional Marketing Tactics for the Pandemic

#4 Unconventional Marketing Tactics for the PandemicCreative ways to market your art during the coronavirus outbreak (hint: you MUST shake things up to continue earning attention during this time). SHOW NOTESStaying entertained during self-isolationUnconventional Tactics:#1: Barter your work to reduce cash spending#2: Contact Instagram influencers in your niche and suggest running a print giveaway together, […]

#3 How to Prepare Your Art/Photo Business for COVID-19

#3 How to Prepare Your Art/Photo Business for COVID-19With the coronavirus significantly limiting your ability to sell art through traditional channels, you’ll need to act fast to minimize the impact it will have on your business. Here are a few of our thoughts and ideas on responding to COVID-19, as well as an extensive Q&A […]

Dispelling the SEO Myth in 4 Minutes

Dispelling the SEO Myth in 4 MinutesIt’s been over 10 years since many business professionals realized search engine optimization (SEO) had run its course as a viable strategy.Yet to this day, leagues of artists and photographers tell us they are considering investing in costly SEO workshops and consultants under the assumption that doing so will […]

Successful OFFLINE but Struggling with ONLINE Sales?

#2 Successful OFFLINE but Struggling with ONLINE Sales?In this live artist workshop, Nick Friend (CEO + Owner) and Patrick Shanahan (Head of Marketing) give our members their best advice on converting offline momentum at art shows into online sales. SHOW NOTESVIDEO: The #1 Metric of Every Art and Photography BusinessPODCAST: How to Collect Email Addresses OfflinePODCAST: […]

#1 Art Startup Workshop: Advice for New and Struggling Art/Photo Businesses

Art Startup Workshop: Advice for New and Struggling Art/Photo BusinessesIf you just started your art business, have sold less than $5,000 of art in the last year, or are just struggling to get traction, this conversation is for you. SHOW NOTESThe #1 Metric for Art Businesses Customer Call: Judith Ponders Investing in SEOCustomer Call: Zann Searches […]

Ask a Mentor #17 – The Single Most Effective Way to Get EXPOSURE

Want some personalized advice based on YOUR niche and audience? SET UP A CHAT Art Storefronts members enjoy unlimited consulting from artist growth coaches like Nick. More Episodes Ask a Mentor #17 – The Single Most Effective Way to Get EXPOSURE Ask a Mentor #16: Earning Credibility Through Brand Partnerships Ask a Mentor #15: Struggle and […]

Ask a Mentor #16: Earning Credibility Through Brand Partnerships

Ask a Mentor #16: Earning Credibility Through Brand PartnershipsPainter Megh Knappenberger talks about how clever leveraging of local brand partnerships can boost your credibility in the eyes of collectors, allowing you to raise your prices.

Ask a Mentor #15: Struggle and Rejection

Ask a Mentor #15: Struggle and RejectionFor artists and photographers, knowing rejection is just part of the game doesn’t necessarily make it any easier. Here’s painter Megh Knappenberger’s advice on rolling with the punches and persisting through times of struggle.