A Print Studio’s Most Expensive Customer

Identify your most expensive customers, how to attract more profitable customers to your fine art and/or photo printing studio, and a wake-up call to the absolute necessity of offering a self-service ordering option.

Make Email Subject Lines ? Pop ? with Emojis ?

An overview of subject line emojis, how to add emoticons to email subject lines in MailChimp, how to check if your subscribers will actually see them, and overall thoughts on if they’re a good idea to use.

Case Study #03 – 1 Email Pop-Up, 1 Month, 824 Email Opt-Ins Later

The email pop-up, who uses them and why, a case study on pop-ups, and some general takeaways on email capture.

Anatomy of a Successful Artist’s Home Page

The elements of designing a home page to sell art online – info buyers expect to be able to find, the importance of a pro logo, satisfaction guarantee, and more.

Case Study #02 – Our SEO Tips and Their Impact on Organic Traffic

Making the case for doing basic SEO on your site, a real life case study, some recommended tools, and how you can boost your organic traffic today, and what it can drop to the bottom line

Effective Art Email Marketing Strategies for Holidays

The necessity of holiday email marketing, how crucial it is to art sellers, and our best advice on how to approach it before it’s too late.

8 Secrets Art Marketplaces Don’t Want You to Know

8 Things Art Marketplaces Don’t Want You to Know Ever wondered why no one seems to be earning a consistent living from art marketplaces? These are the things they don’t want you to know about how their services actually work.

How to Resend Email to Unopens in MailChimp (2018 UPDATE)

How to Resend Email to Unopens in MailChimp (2018 UPDATE)A round-up on email marketing, the case for re-sending email to everyone that didn’t open it, and a step-by-step tutorial in MailChimp on how to do it.

A/B Testing Emails: Subject Lines – A How-To Guide for Mailchimp

Defining “A/B test,” how to set up an A/B test in MailChimp, and the benefits of testing your subject lines, and a rant about A/B testing in general.

The Anatomy of an Art Sales Email

Anatomy of an Art Sales EmailTips on writing the perfect sales email for photographers and aritsts – including some examples and a breakdown of the major elements.