In the summer, we released the Art Marketing Calendar, and made significant upgrades to our Blog.
In September, we launched #SmallWins – a private Facebook group for our customers to chat with each other (and us) about anything and everything to do with developing and building their own art gallery business, online.
And, in November, we produced our most robust and in-depth Holiday Art Marketing Playbook yet – packed with tactics and strategies to make the most of the busiest art-selling time of the year.
We’re proud of what we accomplished in 2017, so we hope you’ll allow us a quick victory lap as we take this look back at the content you enjoyed most in 2017.
Here are the four categories we’ll be ranking. (Click the links to jump to a category.)
Proof that original artwork sells online, with examples of originals sold by Art Storefronts customers, and specific steps on how to sell original art online.
As the traditional ways of selling art become less and less effective, it’s more critical than ever to be running your own art gallery business, online.
Why people like to “buy” and not “be sold”, three rules to learn before attempting to sell art online, and how to use them to tempt art buyers’ emotions and validate their decision to make a purchase.
A look at the Art Marketing Calendar – a powerful tool to help artists stay focused on the marketing tasks that will have the biggest impact on their art business.
Sell four different versions (art prints, limited editions, the original, and multi-panels) of the same image all on one page with this conversion-boosting evolution of our product page design.
Hiscox reports Instagram has overtaken Facebook as the top social platform for the online art market – here’s our top Instagram marketing tips for artists.
Advertising on Facebook is so powerful for artists – so why do most fail at it, and how do you run a successful campaign?
Final Thoughts + Our Plans for 2018
For us, this year was defined by learning.
Learning how we can better teach artists to successfully market their art. Learning what media formats you guys respond to. Learning how to do what we do best, even better.
And that’s something that will continue into the new year. In 2018, we look to evolve even further – releasing more cutting-edge content, and making our customer-exclusive resources more powerful than ever.
We hope you’ll join us for another year of learning, and selling art!
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