Site Optimization, Lesson 2 – Navigation Bar Design and the Buyer’s Mindset

How to optimize your navigation bar design by subject matter to allow site visitors to easily access your products.


 

 

The Case Study Results

After implementing the techniques discussed in this video, see how Madaras Gallery improved their bounce rates by 400%, and how they dramatically increased the number of people who actually started the shopping process rather than immediately leaving their website on the first visit.

Video Highlights

00:45 – Reviewing Art.com’s navigation design
02:29 – Reviewing SaatchiArt’s navigation design
03:12 – An example of bad/confusing nav design
03:40 – What your customer wants from a nav bar
04:47 – Grouping nav bar items by category
05:47 – Don’t separate originals from prints!
07:33 – How to sell originals + prints side-by-side on ASF
08:12 – Key take-aways

Video Transcript

Prefer to read instead of watch? No problem. You can read the transcript and download it for free via the link below.


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Case Study #04 - How our Art Website Optimization Tips Improved Bounce Rates by 400% - Art Storefronts Blog says

[…] Site Optimization Lesson 2 – Navigation Bar Design and the Buyer’s Mindset […]

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Announcing The Site Auditor™ – Your New Art-Selling Personal Assistant - Art Storefronts Blog says

[…] setup properly and not arbitrarily. Setting up your site to minimize bounce rates. Optimizing your navigation menu. Displaying trust badges. Adding Lead […]

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