Photographer John Lechner shares a massive success story stemming from a simple email to his audience.
We keep the exact contents of our 365-day marketing plan close to our chest, but we're happy to say publicly that a major portion of the strategy year-round involves sending valuable emails to your audience.
Emails that tell stories about your work, your process, and your experiences as an artist and ask for nothing in return.
No "here's a link to buy my art," just a short story that brings your leads one step closer to becoming a collector.
Marketing your art is a marathon – a long-term investment of your time that will pay off slowly at first.
Sometimes you will ask the question: is it even worth it?
Photographer John Lechner recently found himself with the same question, but he pushed through it, sent another email, and quickly received a response from the universe: YES, it is worth it.
Check it out:
John Lechner has been an Art Storefronts member since 2018 and credits our
Augmented Reality feature with tripling his business.