Category Archives for #facebook

035: The Cost of Acquiring Your Customers

035: The Cost of Acquiring Customers for ArtistsThe cost to acquire a customer, why I can afford to lose $ on them and you can’t, and some strategy and perspective on how to best approach your marketing. Subscribe Show Notes Just how effective are these print giveaway contests? Here’s how it worked for Megh. Here’s how […]

034: Learning from Black Friday 2018

34: Learning from Black Friday 2018With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion. Subscribe Show Notes For more on validating your work: Episode 13 and Episode 14.For more on […]

033: Using Facebook Ads WITHOUT a Warm Audience

033: Using Facebook Ads WITHOUT a Warm AudienceJust getting started with Facebook Ads, or don’t yet have a warm audience? Here’s how to add a little more data and a lot more confidence to your strategy. Subscribe Show Notes SUPPLEMENTAL VIDEO: How to point multiple ads to the same Facebook/Instagram post.What’s a “warm audience”? Start […]

032: How to Get Your Art Noticed

How to Get Your Art NoticedQ4 is coming…How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed. Subscribe Show Notes Alyssa’s Email from Mailchimp Alyssa’s Blog Post Emoji One Chrome Extension Actual FB post we created from Alyssa’s email Related Episode: 029: Your 4th […]

031: Adding Facebook Contests to Your Q4 Strategy

Adding Facebook Contests to Your Q4 StrategyRunning contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today. Subscribe Show Notes Related Episode: 018: Facebook Messenger is the New Email Related Episode: 020: Facebook Contests with ManyChat and Messenger Related Episode: 021: Mathieu Laca […]

030: How to Create LTV Audiences for Facebook/Instagram Ads

How to Create LTV Audiences for Facebook/Instagram AdsHow to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven’t thought of, and thoughts on targeting to cold audiences in Q4. Subscribe Show Notes Related Episode: 029: Your 4th Quarter Marketing Audit Download: Data Spreadsheet Template Rate and Review the Art Marketing Podcast […]

Facebook Ads: Boosting Posts vs. Using the Ads Manager

Facebook Ads: Boosting Posts vs. Using the Ads ManagerEver wonder why you would use the full Facebook Ads Manager instead of the “Boost Post” button? Here’s a few critical benefits to learning the more advanced method.

021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat

021: Mathieu Laca on Running a Print Giveaway Contest with ManyChatFine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat. Subscribe Show Notes Mathieu Laca on Instagram Mathieu Laca’s website 018: Facebook Messenger is the New Email […]

020: Facebook Contests with ManyChat and Messenger

020: Facebook Contests with ManyChat and MessengerA free print giveaway, $150 in ad spend, and 400 messenger subscribers… all in a week. Subscribe #01 – Artist Mathieu LacaMathieu’s Website : English Version or French Version. #02 – The Van Gogh PrintHere is the print he used for the giveaway: #03 – Two Organic PostsOne on […]