When it comes to art, it is not only a part of you in terms of your creativity and your soul, but it is something that you want to share with the world – but of course, as an investment. To protect such an investment from all of your hard work, the last thing you […]
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A professional copywriter’s advice on how to make the most of the text on your home page and category pages.
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Pro copywriter Kimberly Houston lends her expertise in this series of three copywriting audits for artists – how to write a strong home page, bio, and more.
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Everything you need to run your Valentine’s Day email marketing campaign, including: how many emails to send, when to send the emails, and what to write for subject lines and body copy.
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Why people like to “buy” and not “be sold”, three rules to learn before attempting to sell art online, and how to use them to tempt art buyers’ emotions and validate their decision to make a purchase.
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Keeping your audience engaged through your marketing emails, how often you should email, and some ideas on what to write about to sell your art with your newsletter.
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How to convey warmth and approachability on your art website to make your work more memorable, plus we look at several examples of effective copywriting with personality.
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Headlines that sell more art, what they look like and how important they are, and a number of different tips/hacks to improve yours.
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To stand out from the crowd as an artist, you have to first identify what makes you different – how to do that, and examples of unique selling propositions.
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The problem with letting your images speak for themselves, defining your ideal customer, and how to connect with them using client-focused web copy.
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