The Ultimate Step-by-Step Guide to Running Facebook Contests
A step-by-step video guide on how to run contests on Facebook using Messenger and ManyChat.
This guide is so complete it should be illegal.
Bottom Line: If you want to run a successful contest on Facebook you will ♥️♥️♥️ this guide.
Organization and Preparation Work
It's very important to get organized and get all of your creative assets together ahead of time. Here's what to do before you even get started.
Introduction to Running a Facebook Contest with Messenger and ManyChat
In this video we give you the big picture overview of everything you will be doing for the contest.
Next, we detail all of the creative assets we will be using for the contest. This should give you a good idea of how creative you can get here.
Creative Assets Used
Here's what you need to follow this guide:
Photos of Your Prize
Image of the piece
Image of a print
Image of you holding the print
Description of the Prize
Example: 24"X20" sheer matte exhibit mount metal print of "Samuel Beckett III" by Mathieu Laca, signed on the back (Value of $260 USD).
Audio File and Video
[smart_track_player url="https://blog.artstorefronts.com/wp-content/uploads/2018/05/Beckett-Portrait.m4a" title="Mathieu Laca on His Beckett Portrait" social_gplus="false" social_email="true" ]
This should give you a good idea of the kind of creativity you can apply to the task. You can copy Mathieu's format verbatim, or come up with your own concept. What is important is to make it personal and creative!!!
Getting stuck? Want to ask us something? Connect with us on Messenger!
Want to see what else we can do for your art biz?
Let's get to work. Here's how to get your contest ready for launch.
Steps to Get Your Contest Ready to Launch
Author and schedule the Facebook Post.
2️⃣ Stitch the ManyChat Comment Growth Tool to the Facebook post.
3️⃣ Create the ManyChat Messenger Link Growth Tool.
4️⃣ Create your contest Flow.
Here's a look at the actual Facebook post from Mathieu's contest:
And here is the actual Flow we used for his contest. You can make it full screen, zoom in and out, and even preview it!
The secret sauce to any bot building operation is in previewing your Flow often, and adjusting the timing of things to keep the conversational flowing (pun intended) and feeling natural.
Finalizing Your Launch
5️⃣ One last test to make sure everything is good to go.
6️⃣ Stitch the flows to the Growth Tools.
Start your engines, it's time to launch your contest! The timing here is EVERYTHING.
1️⃣ The initial email send.
2️⃣ The additional Instagram work.
Facebook & Instagram Ads
Lets pour some gas on the fire and get our Ads rolling.
Let's fire up those Ads
First though...your contest is rolling by now. Wonder how people are enjoying it?
Awesome. Now let's get the Ads up and running.
1️⃣ Set up your Facebook Ad.
2️⃣ Set up your Instagram Ad.
3️⃣ Another option, boost your Instagram posts.
During the Contest
You're not done yet! Here's what you should be focusing on while your contest is running.
Put in the Work
What you put in here, is what you are going to get out. Do the Work.
The bottom line: Respond to every single comment. If you are just getting started, make the responses longer. If you have a lot of comments already then a short reply will do. Either way respond to every comment and chat you possibly can.
End the Contest + The Final Broadcast ?
Let's shut the contest down and then send our final broadcast and hopefully either pay off or get some ROI on our Ad spend.
Shut it down!
Step 1 is end the contest and stop paying for Ads.
Here is how we recommend you end your contest. The exact flow we used is embedded below.
The Final Broadcast
Step 2 is to announce the winner, with a twist...
The final broadcast, the moment of truth, where the magic happens:
The final broadcast settings (click to make full screen):
And here is the Flow that is opened in the broadcast: