Installing and Using the Facebook Pixel to Build a Remarketing Audience - Learn How to Sell Art Online - Art Storefronts Blog
installing facebook pixel

Installing and Using the Facebook Pixel to Build a Remarketing Audience

Learn how to install the Facebook pixel on your site to begin building a remarketing audience, plus advanced conversion event techniques.

Full Stream

Here is the video replay of the complete stream hosted on Facebook Live.

HD Videos from the Stream

Here are high resolution versions of the three video lessons Patrick showed during the live stream.

1. Install the Basic Pixel Code

To get started with remarketing your art with Facebook Ads, you need to install Facebook’s tracking pixel. Here’s where to go in your Facebook Ads Manager to find that code. Art Storefronts makes installation easy, but you can add the pixel to most any site.




2. Installing an Advanced Conversion Event

After you’ve installed the basic Facebook pixel, you can move to advanced conversion events, such as placing a code on your checkout page to begin building an audience in Facebook of only folks who have made a purchase from you. This is where the system begins to get really powerful.




3. Facebook Pixel Inspector

An easy way to verify that you’ve installed the Facebook pixel correctly.



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The Key to Building a Future of Consistent Art Sales: Audience Building - Art Storefronts Blog says

[…] First, you need to have a website where customers can buy from you directly on the spot, right now. This means they are not redirected to another website (i.e. Etsy) to make a purchase where they become an indirect buyer (their email address & contact info is hidden from you). If and when they buy, you must obtain their email address. This email address is extremely critical, as you will ultimately need to leverage it with email marketing and Facebook Remarketing. […]

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[…] you are not on ASF then don’t worry. Read our post on How to setup the FB pixel, which takes about two minutes by the […]

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[…] a Facebook Ads campaign if you have the chops to do so. Just copy over the most important elements of your email into the […]

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