Installing and Using the Facebook Pixel to Build a Remarketing Audience - Learn How to Sell Art Online - Art Storefronts Blog
installing facebook pixel

Installing and Using the Facebook Pixel to Build a Remarketing Audience

Learn how to install the Facebook pixel on your site to begin building a remarketing audience, plus advanced conversion event techniques.

Setting up your Facebook Pixel is important to do early on with your website, because it will start collecting data immediately that you can use later on down the road.

We’ve broken the process down into 3 easy-to-follow steps. First, you’ll need to install the main Facebook Pixel on your site

1. Install the Basic Pixel Code

To get started with remarketing your art with Facebook Ads, you need to install Facebook’s tracking pixel. Art Storefronts makes installation easy, but you can add the pixel to most any site.

Follow this guide for step-by-step directions – How To: Set Up a Facebook Remarketing Pixel.

2. Installing an Advanced Conversion Event

After you’ve installed the basic Facebook pixel, you can now add code snippets to track advanced conversion events, such as when someone signs up for your email list, adds an item to their cart or makes a purchase. This will allow you to create highly targeted audiences in Facebook, and we’ve made it as easy as copying/pasting code we already provide.

Follow this guide for step-by-step directions – How To: Set Up a Facebook Conversion Goals.

3. Facebook Pixel Inspector

An easy way to verify that you’ve installed the Facebook pixel correctly.

 

 

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