Setting up your Facebook Pixel is important to do early on with your website, because it will start collecting data immediately that you can use later on down the road.
We’ve broken the process down into 3 easy-to-follow steps. First, you’ll need to install the main Facebook Pixel on your site
To get started with remarketing your art with Facebook Ads, you need to install Facebook’s tracking pixel. Art Storefronts makes installation easy, but you can add the pixel to most any site.
Follow this guide for step-by-step directions – How To: Set Up a Facebook Remarketing Pixel.
After you’ve installed the basic Facebook pixel, you can now add code snippets to track advanced conversion events, such as when someone signs up for your email list, adds an item to their cart or makes a purchase. This will allow you to create highly targeted audiences in Facebook, and we’ve made it as easy as copying/pasting code we already provide.
Follow this guide for step-by-step directions – How To: Set Up a Facebook Conversion Goals.
An easy way to verify that you’ve installed the Facebook pixel correctly.
Okay, so at this stage of the game, I know what you’re saying.
You’re saying, “Okay great, I watched your stupid video, “I’ve been through the entire thing. “Yeah, you showed me step-by-step how to install this “Facebook pixel, but it’s still really confusing for me.”
Trust me, you’re not alone, it’s confusing for everybody. I think they do it on purpose because they’re sadists.
Now then, there is actually an easy way to test to verify that you’ve done things correctly and that you’ve installed the pixel correctly. And I want to show you how to do it because it’s a nifty little trick, a nifty little hack, if you will. So, we’re on the Artsy Shark gallery here.
In the previous video you’ve seen me install the Facebook pixel, how do we know that it’s installed correctly? And that’s kind of a key thing to know. So, first it bares mentioning, Facebook really only plays nice with the Chrome browser. So you pretty much have to have the Google Chrome browser. It’s available for all platforms, so if you don’t have it, get it. And then let me show you this really cool extension that will let you test and make sure everything’s working correctly.
So, I’m going to go ahead and fire up the Google on the internet machine here. I’m going to type in Facebook pixel helper chrome. Okay, dismiss this thing, it’s pissing me off. Result number one, Facebook pixel helper, Chrome web store, Google, there it is. So I’m going to click on that and I’m going to click add it to Chrome. I’ve already added it so I’ve got it installed, but that’s important.
We’ll go ahead and throw a link to this baby in the blog post. But what you do is, once you’ve got this thing installed, and if we go back to Carolyn’s site, in this case, I can click this little extension. Actually, you can’t see it. It’s right there and if you click this guy, it says, one pixel found, artsy sharp.
So if you view the event log, so you click this down, it gives you this pixel ID field here.
It’s probably hard to see on the video, but you’ll get the gist. So, if gives you this pixel ID field and if you’ve got that then the pixel is installed correctly. If you really want to be thorough, if you have multiple installations, something else is going on, what you can say is, here’s a pixel ID 5429, okay. Let’s go back to the ads manager and I’m in ads manager, to make this clear.
Ads manager, pixels, here’s this ID again, right? So 6637, duh, duh, duh, duh, duh 5429. Again, if you can’t see it squint and/or, you know, on yours it’ll be clear. So you look there, come back to the pixel inspector, click the pixel inspector, you click the event log, and there it is. That’ll tell you in any event if you’ve got the pixel properly installed. So, great little piece of software to have.
It’s really handy. Anytime something goes sideways or your website’s been updates or anything along them lines, you just lean on this thing and it’ll tell you exactly what’s what. I mean, I use it literally all the time. Everybody does. So, great to diagnose. And as a little bonus aside, it’s a very quick measuring stick to test the marketing acumen of other sites, right?
I love these people that say, “Yeah, I’m on Facebook, “I’m advertising, I’m doing great.” And I hit their website, I run a little inspection and they’re not even running the remarketing pixel, you know they’re out to lunch. In terms of Facebook. So a little bonus piece of content there.