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the most up-to-date marketing strategies
that actually work
Your Art Website MUST Answer These Common Buyer Questions
Struggling to consistently sell art online? Your buyers are likely getting roadblocked with questions that your website doesn't answer.
Your Art Website MUST Answer These Common Buyer Questions
Struggling to consistently sell art online? Your buyers are likely getting roadblocked with questions that your website doesn't answer.
First, a collector finds your work and loves it.
Nice!
Now they have to figure out how to actually buy it.
Uh oh...
Buying art (online and off) is a process that's filled with potential roadblocks.
A would-be buyer only needs to hit one roadblock, or have one unanswered question, to lose interest and look elsewhere.
That's why the most important job your art website has is to answer those questions
and help buyers overcome those roadblocks.
What happens when your website doesn't answer buyers' questions?
This is a lot of money, how do I even know I can trust this artist with my order? |
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This is a lot of money, how do I even know I can trust this artist with my order?
No Sale
The work is beautiful...but are these prints high quality or just cheap materials that will fade over time?
No Sale
I can't tell what size print would look best on my wall...
No Sale
I'm not sure how this piece will look with my paint color, furniture, other artwork, etc.
No Sale
Canvas gallery wrap, metal, acrylic...I don't know what any of these media types will look like...
No Sale
I need a frame but what does this "light brown wood frame" they're selling actually look like?
No Sale
Wait, I was looking for the limited edition version of this image but these seem to be regular prints...where is the limited edition?
No Sale
Now any sales problems you're experiencing start to make a bit more sense, right?
Simply having a website where your art is for sale isn't enough.
If your website isn't designed specifically to sell your art...it won't.
How do you bridge the gap? With the right art-selling features.
Here are the 5 most critical features any effective art website must have.
Trust Badges
CAN I TRUST YOU WITH MY CREDIT CARD AND ADDRESS?
Trust badges massively boost your credibility by speaking directly to many buyer's most-pressing question: is it safe to buy art through this website?
We recommend implementing the following trust badges on your art website:
- A Trusted Art Seller badge that links to a third-party organization that vouches for your credibility as an art seller.
- A Returns & Exchanges badge that clearly lays out the terms of your return policy.
- An SSL Encryption badge, confirming your website offers secure, encrypted checkout.
- An Archival Material badge that reassures buyers you use only high quality materials that will stand the test of time.
Your trust badges should be visible on every page of your website, so that they are nearby whenever a buyer experiences a trust-related question or roadblock.
Augmented Reality
THE FUTURE OF BUYING ART ONLINE, PERIOD.
Augmented reality is the ultimate roadblock-squasher, giving your buyer the perfect “this is what I want!” moment.
AR technology solves a fundamental problem with selling art online: it's not always easy to get a feel for what the final piece will look like on your wall.
In a perfect world, you would have the art come to you, right? So you could spend as much time as you want sampling dozens or hundreds of images on your walls to get a feel for how they fit in with your actual decor in your actual space.
Well, this is what augmented reality does for your buyers.
Right through their phone or tablet, they can sample your entire collection on their actual walls.
Game-changer.
John Lechner (Art Storefronts member since 2018) tripled his photography sales after implementing augmented reality.
Want to hear about all of the 30+ features an Art Storefronts website offers?
Wall Preview Tool
AN EASY-TO-USE VISUALIZER TO ANSWER ANY LINGERING DOUBTS
In about 30 seconds, your buyers will be able to confirm that they're ordering the right product for their needs.
Why do you need a Wall Preview Tool in addition to augmented reality?
To fill in the gaps. Often a buyer won't be at home, or won't want to leave their computer.
It's essential that you still have a powerful visualization tool available at these times so that every possible sale is closed.
Live Framing Previews
THE MOST POPULAR UP-SELL IN THE ART INDUSTRY
Adding a frame is the "would you like fries with that?" of the art industry, but buyers won't go for it unless it's clear what the finished, framed piece will look like when it arrives.
Make it simple to buy frames, and more of your customers will.
Side-by-Side Products
REMOVE ALL THE FRUSTRATION FROM BROWSING AN ART WEBSITE
This feature is all about easy. Easy for your site visitors to see what you offer, easy for them to make a purchase, and easy for you to up-sell them to a higher-priced item.
This in contrast to the old way, which requires your site visitors to be willing to:
- Search around for what they're looking for
- Spend time clicking all over your site, opening multiple pages of the same image (prints, limited editions, the original, multi-panel version, etc.)
- Invest the energy to compare and contrast these different pages to understand what you offer
Obviously, the vast majority of people simply will not do this, and those are sales you are leaving on the table.
By placing all of your offerings for a particular image side-by-side on a single page, you'll enjoy more sales, higher average order sizes, and happier customers who will love the convenience of using your online art gallery.
Building the Perfect Art Website
So, that's what you need - at a minimum.
But how do you get it? You have a few options:
You can build it yourself, writing the code for the features from scratch and ensuring they are up to industry standards on desktop, tablet, and mobile.
You can put it all together piece-meal, using third-party widgets, apps, and tools and trying to get them to all integrate into one smooth web experience.
Or, you can get it all in one seamless package with Art Storefronts.
Years ago, we looked at the art market and realized what artists and photographers need simply didn't exist.
At least, not in a single, turnkey package that would give them ALL the features they need to close sales and still allow them to own their own website.
So, we built it.
How an Art Storefronts website handles buyer questions:
This is a lot of money, how do I even know I can trust this artist with my order? |
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This is a lot of money, how do I even know I can trust this artist with my order?
Trust Badges
I can't tell what size print would look best on my wall...
Live Preview w/ Augmented Reality
I'm not sure how this piece will look with my paint color, furniture, other artwork, etc.
Live Preview w/ Augmented Reality
Canvas gallery wrap, metal, acrylic...I don't know what any of these media types will look like...
The Wall Preview Tool
I need a frame but what does this "light brown wood frame" they're selling actually look like?
Live Framing Previews
Wait, I was looking for the limited edition version of this image but these seem to be regular prints...where is the limited edition?
Side-by-Side Products
With Art Storefronts, you close the sale.
Answer the questions, overcome the roadblocks, sell more art.
“
Absolute best decision I have made in my Entrepreneur Art Career
Joining this Art supported platform has been the absolute best decision I have made in my Entrepreneur Art Career. I have sold more paintings this year than ever before. I am super excited about being part of Art Storefronts and cannot stress enough how this is a complete game changer for me and my career at this point.
Kim Vergil
Fine Artist
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Ahead of the Curve
The reason I love Art Storefronts so much is because they are always ahead of the curve with marketing and technology specifically for artists. You have saved me tons of money and time trying to keep up in our fast-moving world on my own.
Shirley Williams
Artist