3,000+ artists and photographers using Art Storefronts to run their businesses generated a combined 49% increase in art sales in March 2020 as compared to the previous year.
Huge variety of subject matter, media types, and price points reflected.
Google Trends supports unprecedented interest in buying art online.
Between the sharp increase in Americans working from home and the social distancing mandates that seem likely to persist for many months to come, it's safe to say we are finding ourselves at home more than ever before. This is fueling a desire for home improvement that has resulted in dramatically increased spending on home decor, including fine art and photography. Through our art business consulting, we have been coaching our members on effective art marketing for years – allowing them to thrive in an environment where selling through your own website is one of the only viable channels left.
NICK FRIEND, ART STOREFRONTS CEO
AUSTIN, APRIL 9 2020 – Last month, Art Storefronts' platform-wide art sales saw a 49% increase year-over-year, suggesting the online art industry is not only surviving, but growing.
Art Storefronts is an art business solution with website software some 3,000+ individual artists and photographers are currently using to sell their work online.
MATHIEU LACA, ART STOREFRONTS MEMBER SINCE 2016
ART BUYER BEHAVIOR AT A GLANCE
Across Art Storefronts, page views were up 28% in March 2020 as compared to the year prior. Average time on page increased by 6%, and overall sales increased by 49%.
More buyers are shopping for art online – they're browsing longer and buying more.
No particular subject matter, niche, or price point is emphasized in our data. $60 photo prints are selling alongside $2,000 originals.
Here is a brief look at a few notable sales from the past month: