The Future of Selling Art and Photography is via Live Video
How do we know?
We have run hundreds of them with our customers and the data is absolutely STAGGERING (details on that below).
Let's start by defining the terms.
- What is selling art or photography via live video?
- 1 to 1 vs 1 to many selling
Selling Art Via Live Video Defined
There are 3 ways to sell your art or photography
- In person face to face
- On your website
- Via live video in two different formats.
Selling art/photography via live video, simply defined; it's you, your art/photography on hand so you can show it, a video camera/cell phone/web cam, and either one person watching that video or many.
1 to 1 Selling Via Live Video
Let's say I follow you on Instagram. I see one of your pieces I like. I send you a direct message on Instagram saying can we setup a video call? I would like to discuss one of your pieces for a new bathroom I just remodeled.
You reply with sure and you send me back a date, time, and link for a video chat (which technology you use does not matter; Zoom, Google Hangouts, Microsoft Teams, Facetime, etc)
We discuss the piece, your prices, you merchandise the work, tell me about your inspiration, I get to know you, and I buy.
That is 1 to 1. Incredibly powerful (so so few artists/photographers are doing this).
1 to Many Selling Via Live Video
You, your art/photography on hand, a camera, and you record/stream an art show (think a retail gallery show + a camera) that many people are watching.
It can be via a zoom/hangouts/teams session or it can streamed live to any of the social platforms; Facebook, Instagram, Youtube, LinkedIN, Twitch, Twitter, etc.
For the purposes of this page we are gonna focus exclusively on the 1 to many format.
Let's look at a quick montage of some examples of 1 to many live art shows.
That gives you the terms and some examples. Now let's get into the results.