The future of selling art and photography is via live Art Shows. This guide will define the terms, explain the "why" you need to be running them and the "how" you run them.
All with the explicit goal to get you to run one this week.
How do we know?
We have run hundreds of them with our customers and the data is absolutely STAGGERING (details on that below).
Let's start by defining the terms.
There are 3 ways to sell your art or photography
Selling art/photography via live video, simply defined; it's you, your art/photography on hand so you can show it, a video camera/cell phone/web cam, and either one person watching that video or many.
Let's say I follow you on Instagram. I see one of your pieces I like. I send you a direct message on Instagram saying can we setup a video call? I would like to discuss one of your pieces for a new bathroom I just remodeled.
You reply with sure and you send me back a date, time, and link for a video chat (which technology you use does not matter; Zoom, Google Hangouts, Microsoft Teams, Facetime, etc)
We discuss the piece, your prices, you merchandise the work, tell me about your inspiration, I get to know you, and I buy.
That is 1 to 1. Incredibly powerful (so so few artists/photographers are doing this).
You, your art/photography on hand, a camera, and you record/stream an art show (think a retail gallery show + a camera) that many people are watching.
It can be via a zoom/hangouts/teams session or it can streamed live to any of the social platforms; Facebook, Instagram, Youtube, LinkedIN, Twitch, Twitter, etc.
For the purposes of this page we are gonna focus exclusively on the 1 to many format.
Let's look at a quick montage of some examples of 1 to many live art shows.
That gives you the terms and some examples. Now let's get into the results.
It wasn't hyperbole earlier when we said the results we have seen from our customers running live art shows has been nothing less than staggering. So let's get into them.
These results are from real artists and photographers. For each we include the following data from their shows:
If these folks did this then so can I. I am going to run my first one and I am going to do it this week!
Let's get into the results.
2 Shows, 61 pieces sold for $30,000 CAD
Canadian artist Mathieu Laca ran two live art shows over a period of 15 days and sold over 61 pieces. He ran the shows from his garage studio in the height of Covid lockdowns. He streamed the shows live to his FB page, IG account and Youtube Channel.
Below you will see his social following counts.
8547 fans
29k followers
9.4k subs
1 Show, 62 pieces sold for $12,404
Kansas City artist Megh Knappenberger was moving out of one studio into another so she did a clear out on existing inventory which included color studies and sketches too. She streamed the show live to her FB page and IG account.
Below you will see her social following counts.
2.8k fans
7.9k followers
1 Show, 14 pieces sold for $2,206
LA based Photographer Rob Shanahan ran a show out of his home office to clear out some excess inventory and some pieces with damaged frames. He streamed live to his FB page and IG account.
Below you will see his social following counts.
4.9k fans
4.5k followers
BTW... wondering what you will be saying after you run your first show? This was Rob's reaction ( Yours is going to be the exact same ) after he ran his first one.
These results ARE NOT NORMAL.
How do we know?
We have over 5700+ customers at Art Storefronts and we study their data. To be able to get these type of results based on a marketing technique that you can run at anytime for any reason without leaving your house is profound.
The question becomes why does this form of selling art or photography / this marketing technique work so well?
We have some insights into why.
Love this part. It's not any one thing. Its all of them working together, that combined, yield these amazing results. Here are 6 reasons why they are so effective.
Again our goal with this post is to get you to run one immediately. The sooner we do that the sooner you will be on the path to running hundreds of them and ultimately growing your business
In order to get you running one of these as quickly as possible you need a quick start guide. So we created one for you. Again, we have run hundreds of these with our customers and we have learned a ton along the way.
Which is to say we know certain things. Any of this sound familiar to you?
Trust us we get it. Yet we have also seen what happens when we poke, and we prod, and we push, and we encourage our customers over the line to run one.
Its this...
Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime
It's time to learn to fish and we are going to teach you.
Download the guide, read it, and run your first Live Art Show!
After you run your first show you realize some things...
You start to ask yourself questions like...
Live Art Shows are just the beginning.
Art Storefronts is changing the game for artists and photographers.
FOLLOW-UP READING: Selling Art Online Is HARD! »
If we can't teach you, no one can!
