marketing audit

How to Conduct a Marketing Audit on a Printing Company’s Website

How to properly run a marketing audit on your printing company’s website to determine which traffic channels are working for you, which are not, and how to prioritize your efforts to improve your traffic and conversions.

If your goal is to maximize the acquisition of new professional artists and photographers to start buying from you, then this video is for you.



Video Highlights

00:30 – Where to find your analytics in the ASF stats section
01:00 – How to decipher the clues your analytics are giving you, and what actions you should take
02:15 – Negative keywords in AdWords
03:25 – The “Time on Site” metric & how to tell when a channel is doing well
05:32 – Don’t forget or overlook email marketing!
07:00 – Email marketing = viral opportunity

Discuss This Video

Current ASF customers can discuss implementation and get advice + feedback by visiting the relevant thread for this video in our private member forum.


Prefer to read instead of watch? No problem. You can read the transcript and download it for free via the link below.

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