While most of the year should be spent on romantic marketing (telling stories about your work and process), December is the time to go big and ask for the sale.

Therefore, over the coming few weeks, we’ll be sending our Art Marketing Calendar subscribers periodic reminders on when to email your customers with your best December offer, and what to email them to make the most of the opportunity.

Keep an eye out for the [Art Marketing Calendar] tag in our email subject lines. Those are your top priority if you’re looking to sell some art this month.

Here’s the emails we recommend all art retailers send this month:

The Strategy

• December 1-4: Gift Ideas (Romance Email)
• December 6: Offer Announcement
• December 8: Re-Send Offer Announcement (learn how here)
• December 12: Romance Email
• December 14: 24 Hour Warning

Resources

• Our post on The Anatomy of an Art Sales Email breaks down all the major elements of an art sales email.
• In it we mention this post on how to write email subject lines that increase your open rates.
• For a holiday email template go to our post here.

Ready to Sell Some Art?

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