Copywriting Audit

A Copywriting Audit – In-Depth Breakdown of an Artist’s Website

An art website copywriting audit, basic web copy tweaks that will help you get better results and convert more browsers into buyers.



Video Highlights

00:27 – Creating a compelling email opt-in offer
01:43 – An equation to write a strong tagline
03:05 – Writing a headline for each page of your site
05:28 – Workshopping Sansom’s home page headline
06:02 – CTAs (Calls to Action)
07:24 – Focusing on customer needs when writing copy
08:35 – Contact page
11:00 – Working with testimonials
11:17 – Final tips and key takeaways

Video Transcript

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