Are you wondering how to get exposure for your art? Promoting your artwork can be very difficult and it is hard to get your name out there without it being very time consuming.
However, there are a lot of different ways in which you can build up your online presence and promote your identity as an artist.
The best way to do this is by dedicating a certain amount of time per week in order to promote your art.
This article will explore some of the most effective ways to increase exposure to your art so if you’re struggling this is the best place for you.
Read on for lots of information on how to get exposure for your art!
Create A Strong Portfolio
A portfolio is essential to any artist and it is the best way to increase the levels of exposure to your work.
If you do this, you will give your clients a chance to establish a portfolio. Do this by printing out some examples of your work to establish a physical portfolio.
You should also create a digital portfolio where your work is stored online. These are easy to send to anyone who shows an interest in your work.
If you want to get as much exposure for your art as possible it is important to make sure that your portfolio is very easy to access.
In order to do this you should include links to it on your social media profiles and website.
It is essential to have a portfolio because it allows clients and potential clients to see the type of work that you produce.
It will give them an idea of the type of things that you create and the aesthetic that your work subscribes to.
Develop A Website
One way for you to get exposure for your art is by having a strong web presence.
This is possibly the most important way to promote your art and it is crucial for creators and those who work on their own as it is a great way to get your art out into the world.
It is important for an artist to have more than just social media accounts in order to get increased exposure.
While it may sound like an expensive feat, you don’t actually have to spend much money on having your website created. Instead, you can create a website on a free service such as WordPress.
On these sites, you create the site yourself. You can pay a small fee in order to have your domain name hosted by the site.
On your website you will need to ensure that you have the following pages:
About me
Contact details
Gallery
If you ensure that all of these pages are on your site, people who visit the site will be able to easily navigate it.
Creating the site isn’t where this job ends, though. It is very important to make sure that you are updating your site regularly with things like art tutorials, blog entries and other things to grab the attention of those visiting your site.
More tips here: So about that website; what the art selling pro’s know, that most don’t
Use Social Media
Social media is a great way to get exposure for your artwork. Posting your work on social media will allow your art to reach people that it wouldn’t reach in any other way.
It really doesn’t require much time spent on Facebook or Instagram. Instead, you just need to create an instagram account and a Facebook page for your art work and post your art on there from time to time.
When you are using social media to promote your art you should use high-quality images on these social media platforms.
You should also give lifestyle updates as this keeps your followers interested and engaged with your work.
You can even take your followers on a journey of the creative process to show them more details on what is happening.
You want your followers to understand your art and the motivations behind it.
Keep your social media accounts active in order to keep your followers engaged with your work. You can engage with your target audience and establish yourself in the field in this way.
You’ll want to make sure that you use the name of your art in the social media handle. This will remind your followers of your work every time that it shows up.
You will also be able to facilitate audience growth because you will be easy to search for.
You will be able to do this through networking in the community. If you do this, you are much more likely to experience professional development and get more social media exposure.
A good way to network is through attending networking events, art shows and art fairs.
If you do this, as well as post your work on LinkedIn and other networking sites then you will be able to get your art out there much more.
Digital artist communities are a great way to expand your network, too. You can use lots of different online tools to help with this. For instance, Facebook has a section for this.
It is also a good idea to diversify your artwork by ensuring that you take your art into other areas. For instance, you should consider creating podcasts, blogs and articles that all surround your artwork.
You should also consider printed works such as magazines, comics and books. Writing about your work is a great way to promote it. It is a great idea to publish your work in as many formats as possible.
Publishing a book or an essay that relates to your artwork is a great idea. These can be published in periodicals.
Cartoons are also a great idea because you will be able to use the images on t-shirts and posters. You could also try to participate in podcasts to get your name out there.
Making your own merchandise is a great way to use your art.
If you want to get your work out there, then you can do this as a great way to diversify the audience that your art is reaching, therefore getting more exposure for your art.
Don’t Forget About Traditional Advertising
When you are advertising your art, you shouldn’t ignore the traditional advertising strategies that were around before social media. They are just as effective as their digital counterparts in lots of ways.
There are lots of different tried and tested methods for advertising your art. These traditional advertising campaigns come in the form of posters and business cards.
All of these marketing tools alongside the digital ones are very useful and having as many different methods as possible is always a positive.
It is a good idea to combine both traditional and digital marketing strategies. For instance, you can place a QR code on the back of your business card linking them together.
There are a lot of different people who would prefer to scan a QR code rather than search for a URL.
This means that you can access the site very quickly and so it will help you to reach as many people as possible.
Confidence In Your Work
You will find that you will succeed much more if you have a lot of confidence in your work.
If you take criticism on the chin and strive to succeed you will be much more likely to sound sure of yourself when you are promoting your work.
Work Towards A Goal
It is a good idea to set yourself goals so that you can see how much you are progressing. If you do this, you will be more able to see how your hard work is paying off and the areas that you need to put more work into.
You should take control of your art by putting yourself out there rather than waiting for a gallery, art dealer or collector to make you successful.
Be proactive when it comes to your artwork rather than expecting things to come to you.
Final Thoughts
It can be overwhelming to spend a lot of time getting exposure for your artwork when you feel like it isn’t helping your business.
However, it is very important to put lots of time and effort into trying to get exposure for your art as this is how you will get your art seen by as many people as possible.
This article should have given you lots of tips on how to get exposure for your art from using social media as well as some more traditional marketing techniques.
You will not be noticed overnight, so you will need to put some time and effort into becoming a professional artist. Keep trying and you will find that your effort will pay off eventually.
[…] But despite the drawbacks, selling art online can be an amazing way to boost your exposure, to make marketing hassle-free, and to supplement your income (see also ‘How To Get Exposure For Your Art‘). […]
[…] It’s also important under this point to know that you should already have a history of solid sales of your art and your exposure is large (see also ‘How To Get Exposure For Your Art‘). […]
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