How To Run Live Art Shows 2023: A Quick Start Guide

The future of selling art and photography is via live Art Shows. This guide will define the terms, explain the "why" you need to be running them and the "how" you run them.
 
All with the explicit goal to get you to run one this week.

The Future of Selling Art and Photography is via Live Video

How do we know?

We have run hundreds of them with our customers and the data is absolutely STAGGERING (details on that below).

Let's start by defining the terms.

• What is selling art or photography via live video?
• 1 to 1 vs 1 to many selling

Selling Art Via Live Video Defined

There are 3 ways to sell your art or photography

1. In person face to face
2. On your website
3. Via live video in two different formats.

Selling art/photography via live video, simply defined; it's you, your art/photography on hand so you can show it, a video camera/cell phone/web cam, and either one person watching that video or many.

1 to 1 Selling Via Live Video

Let's say I follow you on Instagram.  I see one of your pieces I like.  I send you a direct message on Instagram saying can we setup a video call?  I would like to discuss one of your pieces for a new bathroom I just remodeled.

You reply with sure and you send me back a date, time, and link for a video chat (which technology you use does not matter; Zoom, Google Hangouts, Microsoft Teams, Facetime, etc)

We discuss the piece, your prices, you merchandise the work, tell me about your inspiration, I get to know you, and I buy.

That is 1 to 1.  Incredibly powerful (so so few artists/photographers are doing this).

1 to Many Selling Via Live Video

You, your art/photography on hand, a camera, and you record/stream an art show (think a retail gallery show + a camera) that many people are watching.

It can be via a zoom/hangouts/teams session or it can streamed live to any of the social platforms; Facebook, Instagram, Youtube, LinkedIN, Twitch, Twitter, etc.

For the purposes of this page we are gonna focus exclusively on the 1 to many format.

Let's look at a quick montage of some examples of  1 to many live art shows.

That gives you the terms and some examples.  Now let's get into the results.

The Results We Are Seeing Running Live Art Shows

It wasn't hyperbole earlier when we said the results we have seen from our customers running live art shows has been nothing less than staggering.  So let's get into them.

These results are from real artists and photographers.  For each we include the following data from their shows:

• Actual results in terms of sales
• Their actual social followings on the various platforms in which they streamed the live art show
• A video edit of the show so you can get a taste for how they look and feel
  
  
  Our sincere hope for you dear reader, is that after reading this page, you will say to yourself.

If these folks did this then so can I.  I am going to run my first one and I am going to do it this week!

Let's get into the results.

An edit of Mathieu's Shows.

An edit of Megh's Show

An edit of Rob's Show

BTW... wondering what you will be saying after you run your first show?  This was Rob's reaction  ( Yours is going to be the exact same ) after he ran his first one.

The Bottom Line

These results ARE NOT NORMAL. 

How do we know?

We have over 7800+ customers at Art Storefronts and we study their data.  To be able to get these type of results based on a marketing technique that you can run at anytime for any reason without leaving your house is profound.

The question becomes why does this form of selling art or photography / this marketing technique work so well?

We have some insights into why.

Side Note: If you want a personal tour on how this works we would be happy to show you via a zoom session.  Just fill out this guy 👇

Why Running Live Art Shows Is So Effective?

Love this part.  It's not any one thing.  Its all of them working together, that combined, yield these amazing results. Here are 6 reasons why they are so effective.

Again our goal with this post is to get you to run one immediately.  The sooner we do that the sooner you will be on the path to running hundreds of them and ultimately growing your business.

How it Starts:  Yes we know doing live video can be terrifying which is why we both teach you and ENCOURAGE you and SUPPORT you and MOTIVATE you to do it.  

If you are in the "needs continuous encouragement camp (we pretty much all are) let us show you what that program looks like.

The Quick Start Guide to Running Live Art Shows

In order to get you running one of these as quickly as possible you need a quick start guide.  So we created one for you.  Again, we have run hundreds of these with our customers and we have learned a ton along the way.

Which is to say we know certain things.  Any of this sound familiar to you?

Trust us we get it.  Yet we have also seen what happens when we poke, and we prod, and we push, and we encourage our customers over the line to run one.

Its this...

Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime

Quick Start Guide Table of Contents & Download

It's time to learn to fish and we are going to teach you.

(BONUS) Announcing Our Newest Feature: Live Art Show Pages

After you run your first show you realize some things...

You start to ask yourself questions like...

A Tour of Our New Live Art Show Pages

For all of those that hate being on video, are terrified of it, are not sure if they could ever do it 👇

If she can do it we can all do it. Video is the future and all artists and photographers need to leverage it to make more sales.  Let Art Storefronts show you how.
👇