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the most up-to-date marketing strategies
that actually work
How Rock Star Photographer Rob Shanahan Sells His Work
Rob learned what all the pros know -- that your art is not going to sell itself.
You must properly equip your art business if you ever want to do well.
How Rock Star Photographer Rob Shanahan Sells His Work
If you've ever fantasized about how "effortless" it would be to sell your work if you were famous...here's one heck of a wake-up call.
Meet Rob Shanahan: One of the world's most published photographers in the music industry.
Rob spends most of his time throughout the year capturing iconic music legends and the concerts they perform.
And as for the rest of his time? He spends it on something that may surprise you.
Marketing his work.
Rob understands that taking great photos is one thing, but selling them successfully is an entirely different undertaking.
Even at his level, he needs to address the same two specific things that every single artist or photographer must confront before they can hope to reach $100,000 a year in sales.
These two particular things are fundamental to success in the art industry, yet the overwhelming majority of artists and photographers are completely missing one or both. So –
Do you want to sell more art this year?
Build a more valuable art business?
Ensure that you are NOT going down the wrong path, like so many other art sellers?
Make sure you get these 2 things right.
The Formula for Success
Photographer Bill Wensel (Art Storefronts member since 2017) increased his print sales by +807% year over year.
Artist Megh Knappenberger (Art Storefronts member since 2017) sold $50,000+ of art her first holiday season
In our time working with thousands of highly successful artists and photographers over the years, we've deconstructed what is making them so successful. It comes down to just 2 things:
FIRST, YOU NEED A PROPER ART GALLERY WEBSITE.
SECOND, YOU NEED AN ART MARKETING PLAN THAT WORKS.
That's it.
Seriously, that's it.
Think about it: if you have a marketing plan that generates new customers, and a properly-designed website that closes every possible sale, what else do you need?
Nothing.
With just these 2 things, there is nothing stopping you from being successful.
With these 2 things, you can finally solve the problem of earning consistent monthly sales from your art.
#1: It All Starts With A Website*
*A PROPER, ART GALLERY WEBSITE
The art buying process is incredibly visual. To sell art online, you need to take the offline gallery experience and move it online - and not just any old website will do.
A proper, art gallery website feels like walking into a retail art gallery.
There's art on the wall, and it's clearly for sale.
This is in direct contrast to most artist websites, which are set up like image portfolios. These websites feel more like flipping through a coffee table book than entering a shop where the products can actually be purchased.
If your website isn't designed specifically
to sell your art...it won't.
“
Your own art gallery
Art Storefronts allows you to be your own art gallery so you aren't dependent on other galleries. You don't have to wait to be discovered, or called, or emailed by any galleries. You don't have to fit any of their aesthetics. You are your own gallery.
Mathieu Laca
Artist
Furthermore, a proper art gallery website has a host of powerful features that are designed to handle all the possible questions and objections art buyers face when making a buying decision:
I can't tell what size print would look best on my wall... 
No Sale
Canvas gallery wrap, metal, acrylic...I don't know what any of these media types actually look like...
No Sale
I love it, but I need my spouse to sign off. I'll have to remember to come back later... No Sale
I'm not sure how this piece will look with my paint color, furniture, other artwork, etc. No Sale
This is a lot of money, how do I even know I can trust this artist with my order? No Sale
An art gallery website like the ones provided by Art Storefronts have features that would have saved each and every one of those lost sales.
Want to learn more about all of the 30+ features an Art Storefronts website offers?
After years of struggle, Bill Stidham (Art Storefronts member since 2016) sold over $17,000 his first holiday season on Art Storefronts
Painter Jim Pescott (Art Storefronts member since 2017) earned his first ever online sale through his Art Storefronts site
#2: A Marketing Plan That Works
MARKETING IS THE ONLY THING THAT MATTERS
Sure, you'll need the right website to turn your site visitors into collectors, but how do you bring those visitors to your site in the first place?
Many photographers and artists waste years of their professional lives trying to figure this part out.
Jim Livingston (Art Storefronts member since 2018) recently sold two 12' murals using Live Preview w/ Augmented Reality
An effective art marketing strategy requires:
- Consistent, on-going content marketing via email and social media
- Frequent print giveaways
- Strategic promotions centered around holidays
- An advertising strategy designed to maximize your return
- An analytics system that allows you to track the progress of your campaigns and react accordingly
Not quite as inspiring as creating art, right?
And yet, without it, earning a reliable, consistent living from your art will be nearly impossible.
Here's how we've solved this problem:
The Marketing Resource Vault
EASY-TO-FOLLOW CHECKLISTS
Everything you need to run successful marketing campaigns, summarized into straightforward checklists.
Our tactics are based on data from thousands of actual artists and photographers. We find what's working out there and bring it to you.
#SmallWins
UNLIMITED MARKETING CONSULTATION
A private Facebook community for Art Storefronts members and our professional art marketing consultants.
Share your ideas and get realtime feedback from fellow artists and marketing professionals alike.
We'll also keep you on pace to succeed with The Weekly Agenda.
Ready to learn how to spend your limited marketing time exactly where it counts?
Building a Profitable Art Business
To recap, achieving consistent monthly sales as an independent artist comes down to 2 things:
FIRST, YOU NEED A PROPER ART GALLERY WEBSITE.
SECOND, YOU NEED AN ART MARKETING PLAN THAT WORKS.
These two needs are why Rob Shanahan chose Art Storefronts.
First, we provide best-in-class art gallery websites. We have all the key art-selling features (and then some) that will provide your buyers with the finest art buying experience available.
Second, we provide step-by-step marketing instruction and unlimited access to our consultants. We'll tell you what to do, when to do it, and how to do it - every day of the year. It's all based on what is actually working for other successful artists and photographers, so you can stop guessing and immediately get on the right path to growing your sales.
Rob has a reputation to uphold, and very little time to mess around.
He needed a comprehensive solution to sell his photography that is state-of-the-art. One that was robust enough, would always have the latest features and functionality, and would work for him for many years to come.
Now nearing his 2nd year with Art Storefronts, Rob's photography business is rocking.
He didn't sit around uploading his images to a bunch of online gallery sites, waiting for sales to come to him. He puts in the work, and follows our strategies to actively market his art as far and wide as possible.
Because even at his level, the work did not simply sell itself. And yours won't either.
This year, fully focused on effective marketing strategies, he's on track to break all of his previous records.
And he's not alone:
It's time to create your own success story.
FOLLOW-UP READING: Selling Art Online Is HARD! »
“
Absolute best decision I have made in my Entrepreneur Art Career
Joining this Art supported platform has been the absolute best decision I have made in my Entrepreneur Art Career. I have sold more paintings this year than ever before. I am super excited about being part of Art Storefronts and cannot stress enough how this is a complete game changer for me and my career at this point.
Kim Vergil
Fine Artist
“
Ahead of the Curve
The reason I love Art Storefronts so much is because they are always ahead of the curve with marketing and technology specifically for artists. You have saved me tons of money and time trying to keep up in our fast-moving world on my own.
Shirley Williams
Artist
If you've ever fantasized about how "effortless" it would be to sell your work if you were famous...here's one heck of a wake-up call.
Meet Rob Shanahan: One of the world's most published photographers in the music industry.
Rob spends most of his time throughout the year capturing iconic music legends and the concerts they perform.
And as for the rest of his time? He spends it on something that may surprise you.
Marketing his work.
Rob understands that taking great photos is one thing, but selling them successfully is an entirely different undertaking.
Even at his level, he needs to address the same two specific things that every single artist or photographer must confront before they can hope to reach $100,000 a year in sales.
These two particular things are fundamental to success in the art industry, yet the overwhelming majority of artists and photographers are completely missing one or both. So –
Do you want to sell more art this year?
Build a more valuable art business?
Ensure that you are NOT going down the wrong path, like so many other art sellers?
Make sure you get these 2 things right.
The Formula for Success
Photographer Bill Wensel (Art Storefronts member since 2017) increased his print sales by +807% year over year.
Artist Megh Knappenberger (Art Storefronts member since 2017) sold $50,000+ of art her first holiday season
In our time working with thousands of highly successful artists and photographers like Rob Shanahan over the years, we've deconstructed what is making them so successful. It comes down to just 2 things:
FIRST, YOU NEED A PROPER ART GALLERY WEBSITE.
SECOND, YOU NEED AN ART MARKETING PLAN THAT WORKS.
That's it.
Seriously, that's it. Yet so many are still missing it.
Think about it: if you have a marketing plan that generates new customers, and a properly-designed website with all the features need to close every possible sale, what else do you need?
Nothing.
With just these 2 things, there is nothing stopping you from being successful.
With these 2 things, you can finally solve the problem of earning consistent monthly sales from your art.
Now, let's get into each of these in more detail.
#1: It All Starts With A Website*
*A PROPER, ART GALLERY WEBSITE
The art buying process is incredibly visual. To build a thriving art business, you need to take the offline gallery experience and move it online - and not just any old website will do.
A proper, art gallery website feels like walking into a retail art gallery.
There's art on the wall, and it's clearly for sale.
This is in direct contrast to most artist websites, which are set up like image portfolios. These websites feel more like flipping through a coffee table book than entering a shop where the products can actually be purchased.
If your website isn't designed specifically
to sell your art...it won't.
“
Your own art gallery
Art Storefronts allows you to be your own art gallery so you aren't dependent on other galleries. You don't have to wait to be discovered, or called, or emailed by any galleries. You don't have to fit any of their aesthetics. You are your own gallery.
Mathieu Laca
Artist
Furthermore, a proper art gallery website has a host of powerful features that are designed to handle all the possible questions and objections art buyers face when making a buying decision:
|
|
Canvas gallery wrap, metal, acrylic...I don't know what any of these media types actually look like... |
|
I love it, but I need my spouse to sign off. I'll have to remember to come back later.... |
|
I'm not sure how this piece will look with my paint color, furniture, other artwork, etc. |
|
This is a lot of money, how do I even know I can trust this artist with my order? |
|
An art gallery website like the ones provided by Art Storefronts have features that would have saved each and every one of those lost sales.
Want to learn more about all of the 30+ features an Art Storefronts website offers?
After years of struggle, Bill Stidham (Art Storefronts member since 2016) sold over $17,000 his first holiday season on Art Storefronts
Painter Jim Pescott (Art Storefronts member since 2017) earned his first ever online sale through his Art Storefronts site
Click to add text or drag and drop element from right hand panel
#2: A Marketing Plan That Works
MARKETING IS THE ONLY THING THAT MATTERS
Sure, you'll need the right website to turn your site visitors into collectors, but how do you bring those visitors to your site in the first place?
Many photographers and artists waste years of their professional lives trying to figure this part out.
Jim Livingston (Art Storefronts member since 2018) recently sold two 12' murals using Live Preview w/ Augmented Reality
An effective art marketing strategy requires:
- Consistent, on-going content marketing via email and social media
- Frequent print giveaways
- Strategic promotions centered around holidays
- An advertising strategy designed to maximize your return
- An analytics system that allows you to track the progress of your campaigns and react accordingly
Not quite as inspiring as creating art, right?
And yet, without it, earning a reliable, consistent living from your art will be nearly impossible.
Here's how we've solved this problem:
The Marketing Resource Vault
EASY-TO-FOLLOW CHECKLISTS
Everything you need to run successful marketing campaigns, summarized into straightforward checklists.
Our tactics are based on data from thousands of actual artists and photographers. We find what's working out there and bring it to you.
#SmallWins
UNLIMITED MARKETING CONSULTATION
A private Facebook community for Art Storefronts members and our professional art marketing consultants.
Share your ideas and get realtime feedback from fellow artists and marketing professionals alike.
We'll also keep you on pace to succeed with The Weekly Agenda.
Ready to learn how to spend your limited marketing time exactly where it counts?
Click to add text or drag and drop element from right hand panel
Building a Profitable Art Business
To recap, achieving consistent monthly sales as an independent artist comes down to 2 things:
FIRST, YOU NEED A PROPER ART GALLERY WEBSITE.
SECOND, YOU NEED AN ART MARKETING PLAN THAT WORKS.
These two needs are why Rob Shanahan chose Art Storefronts.
First, we provide best-in-class art gallery websites. We have all the key art-selling features (and then some) that will provide your buyers with the finest art buying experience available.
Second, we provide step-by-step marketing instruction and unlimited access to our consultants. We'll tell you what to do, when to do it, and how to do it - every day of the year. It's all based on what is actually working for other successful artists and photographers, so you can stop guessing and immediately get on the right path to growing your sales.
Rob has a reputation to uphold, and very little time to mess around.
He needed a comprehensive solution to sell his photography that is state-of-the-art. One that was robust enough, would always have the latest features and functionality, and would work for him for many years to come.
Now nearing his 2nd year with Art Storefronts, Rob's photography business is rocking.
He didn't sit around uploading his images to a bunch of online gallery sites, waiting for sales to come to him. He puts in the work, and follows our strategies to actively market his art as far and wide as possible.
Because even at his level, the work did not simply sell itself. And yours won't either.
This year, fully focused on effective marketing strategies, he's on track to break all of his previous records.
And he's not alone:
It's time to create your own success story.
“
Absolute best decision I have made in my Entrepreneur Art Career
Joining this Art supported platform has been the absolute best decision I have made in my Entrepreneur Art Career. I have sold more paintings this year than ever before. I am super excited about being part of Art Storefronts and cannot stress enough how this is a complete game changer for me and my career at this point.
Kim Vergil
Fine Artist
“
Ahead of the Curve
The reason I love Art Storefronts so much is because they are always ahead of the curve with marketing and technology specifically for artists. You have saved me tons of money and time trying to keep up in our fast-moving world on my own.
Shirley Williams
Artist