NOTE: The “tags” field in the site manager is now “keywords.”
00:53 – Why targeted landing pages matter
02:26 – Landing pages made easy with ASF
03:02 – How to create your first landing page with ASF
04:43 – How to hide landing pages from your nav bar
06:05 – Finding keywords with Google’s Keyword Planner
07:47 – Completing SEO for your landing page
08:49 – Key takeaways
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Welcome to the Art Storefront Success Coaching Video Series in and in this video, we’re going to be diving further into SEO opportunities with Art Storefront’s artist Billl Stidham.
So in our first video, we looked at Bill’s statistics in the Art Storefront’s statistics section and we identified why we should be focusing on SEO and then we talked about the first things to do to solve his SEO problem– or as I would say it, take advantage of the SEO opportunity.
If you haven’t seen that video, I highly recommend going back and watching that one first.
Now, from an artist or an art gallery standpoint, the type of content that you’re providing are pages of images and so in Bill’s case, Bill has– he has rockstars, he has celebrities, he has athletes. So there’s a lot of opportunity to create dedicated landing pages that are targeted based on the specific subject matter that he has. So as you can see here, we’ve got all this Jerry Garcia, but ten we’ve also got guys like Clint Eastwood and Evil Knievil and what not.
And so you can see there’s movie stars and there’s rockstars. From Google’s standpoint, there’s going to be people searching for celebrity art; there’s going to be people searching for movie star art; and there will be people searching for rockstar art or musician art. There’s a lot of ways to go and if you’re able to provide pages that are dedicated to that, from an SEO standpoint, then Google is going to treat it as such and so when somebody searches for one of those subjects, rather than not ranking at all, you will probably have a chance at ranking and having people be able to find your art and buy your art based on what they’re searching for.
Now normally, creating a bunch of different pages and uploading images to those pages and doing what I’m mentioning here is probably a nightmare; but with Art Storefronts, it is extremely simple. We’ve built our system to empower you to create these types of pages so that you can leverage and benefit from all of the SEO traffic that you possible can.
Now, this is so important that I’m not only going to talk about why you need to do this, I’m going to show you exactly how you do this. So the first thing we’ll do is we’ll go to the site manager here and we’ll edit store build page.
And the first things first, I’m going to go to the Sacred Heart series and I’m going to go to Willie Nelson and I’m going to click ‘edit’ so that we can add a tag to this product, such as ‘rockstar’ and I’m going to save it and I’m going to go back and I’m going to do it again here for Jim Morrison. So now that these are tagged with ‘rockstar’, I can go back and use this extremely powerful feature, which are called the product gallery pages. Now, if you’re not familiar with the product gallery pages, I recommend hovering this tool tip and reading about it down here.
They are extremely powerful and they should be used as frequently as you can to accomplish what we’re talking about in this video. So I’m going to click ‘product gallery’, I’m going to name it ‘rockstar art’ and click ‘create’.
Now, in the key words here, I’m going to type in the same keyword that I used in that tag and I’m going to make sure this display choice is selected or we’ve selected key words here.
Now if I just click on ‘preview site’, I’m going to open that in a new tab here, you can see instantly I’ve got my rockstar art page. I’ve got rockstar art as the heading and the two images that I labeled and so here you’ve go– you’ve already got a page here called ‘rockstar art;. Now, you may not want to have all of these pages just polluting your navigation.
If that’s the case, all you have to do is just turn the online status to off and then it will be removed from your navigation. As you can see here, it’s gone. Now one word of caution: when you remove the page from your navigation, you’re going to want to add that link somewhere.
I recommend adding them in your footer. You can have a bunch of links down here that will lead to those pages, but they won’t be cluttering up your main navigation. The reason for that is Google needs to find a way to navigate to that page on your site if you want that page to rank well with them. If you simply add it into your site map and submit them this page, they’re going to say, “OK great, you’ve got an encyclopedia of this page but we can’t find it anywhere on your site, so how are people going to find it? It must not be a page that’s that important to you if you’re not listing it on there, so we’re not going to list it ourselves.”
And remember Art Storefronts automatically creates a site map for you and submits it to all the major search engines once a week just so that your site is always up to date and to relieve you of having to do that. So what you want to do is make sure that you then go into your header and footer right here and then modify the footer and add the link to that page in there. If you do that, you’re going to be good to go. So now the other thing we want to do here is if we go to the SEO options is make sure that we fill in the SEO title, the keywords and the meta-description.
Now remember in our last video we talked about Google Adwords. What I’m going to do right now is go into Google Adwords and show you exactly what we’re doing and what we’re looking at in order to find these keywords because this is exactly what you should be doing. And remember, we’re just doing this very quickly, so you may want to look into this a little bit deeper and come up with whatever words or keywords match your art the best.
And so here we’re in the Google Adwords keyword planner, OK?
And it’s under the tool section and so the first thing we did was we typed in ‘rockstar art’ and it’s important to go here in the keyword options and select ‘only show ideas closely related to my search terms’ because otherwise it’s going to show you a bunch of unrelated stuff and so if we type in ‘rockstar art’, you can see it gave us some things here– so ‘rockstar art’ 30 monthly searches, medium competition, it shows that there’s some traffic here.
Another thing that we could do is musician art, get the ideas, look at it here– we’ve got 50 monthly searches, so I would create individual pages for every one of these and you could still have the exact same images. You could have musicians, you could have rockstars, you know, it doesn’t matter– every one of these is a new page and it’s only going to tell Google that you have content related to that topic. So go as deep as you can and create as many of these types of pages where there is significant traffic.
Now going back to this product gallery page, the other thing I recommend doing is go back to the info tab and in the lead content right here, what you want to do is add some text– maybe one or two sentences of text that relate to rockstar art or whatever your keyword is.
Now, you don’t want to put a lot of content because it’s just going to push all of your images down the page and that’s not good; but one or two sentences that talk about rockstar art, specifically, will make this page unique in Google’s eyes and by having some text content that’s related to rockstar art, it’s going to tell Google that this page is even more targeted towards rockstar art.
So if you have another product gallery page called ‘musician art’, even if it has all the same images, make sure these 1-2 sentences are totally different on each page and they describe what’s on the page and so that way you’re going to give yourself the best chance of ranking for that specific keyword. OK, so to wrap this up let’s go over the key takeaways.
First, targeted landing pages based on popular keyword pages can dramatically boost your SEO, so you’re going to want to have them. Second, use the Google Adwords tool in order to objectively find keywords that already have traffic.
You’ll take full advantage of the free traffic benefits of SEO, you don’t have to spend any money on it, so make yourself as available as possible to your customers and these product gallery pages are going to help you do that.
Thank you so much folks. We’ll see you next time.